PR for charities is very popular, as a low cost and effective form of marketing. The only issue is finding the right agency, as there are hundreds around the UK all with different industry experience. We always advise talking to agencies that are experienced in doing PR for charities.
Just fill in the form to get free advice and quotes from 5 local PR companies that have experience of PR for charities.
Public relations is all about getting media exposure, and this is something that is very important for you. This is what moves donors to become interested in the work you are doing, and hopefully become involved, perhaps at least by giving regular donations.
According to the Register of Charities there are just under 200,000 charities in the UK, so there are two aspects for which you need support:
The problem is that marketing and advertising can be expensive, certainly considering some avenues of PR or advertising. We have all seen adverts from charities such as NSPCC on prime time TV which will have cost them a lot of money.
PR agencies do not offer special rates for you, and advertising companies do not give free advertising; however you do not need to spend large sums on advertising in order to get the media coverage you need.
What they can do is to offer good advice, and create specifically focused campaigns, in order to raise brand awareness and exposure.
Another option is you could do some online PR; this is very affordable, at around £40 per press release, and there are even some sites that offer free on-line media support. Asking an agency to look over your article before submission is wise, but if you are a good writer then there should be no issues.
There are a wide number of media companies that have experience working in the charity sector in the UK, offering targeted media coverage and targeted advertising to support you. It is wise to select a company that does understand about marketing for charities and what is required from the campaign.
You need to consider the cost side of your marketing, possibly more so than other business sectors, PR costs need to be keen. Shopping around and comparison of prices is advised in order to find a cost effective company. As a price comparison website, we want to help you get the best public relations agency for the lowest price.
Coupled into price is experience; finding a public relations agency that understands the market you are in is just as important than cost if not more so. Experience counts for everything in the media, not just in knowing the right media contacts for the industry, but also in knowing one’s way around the market.
There are many public relations agencies around the UK that have experience in working in this sector; just fill out the quote form opposite to get free media advice and quotes to compare costs.