Does Your Company Need More Brand Awareness?What is brand awareness all about? It is all about ‘getting your name out there’. Scattering the marketing seeds. What is brand awareness going to do for you? It is going to get people to know you as reliable.
Brand awareness is a marketing term that refers to how familiar your target audience is with your brand and how well they recognize it.
Brands with high brand awareness are generally referred to as ‘trending,’ ‘buzzworthy,’ or simply ‘popular.’
Establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.
Letting people know that you exist, what your company is, what your brand stands for and what you offer.
Creating a brand is the central core to a business; but getting that brand recognised in a busy and noisy industry is the next step. It can be considered a catalyst to getting the business wheels turning.
What is the point in having a great business, a great website and fantastic offers if no-one knows about it?
Very often brands work on building brand awareness through brand association.
If you want to find something on the internet, you will Google it. If you need a taxi you may call a black cab.
Coca Cola seem to have capitalised on the soft drink market, when you are offered a soft drink in a restaurant it is very often going to be a Coca Cola. Restaurants are more likely to stock Coca Cola over Dr Pepper, since Coca Cola is more of a ‘go to’ drink.
The same could be said for mayonnaise, restaurants are more likely to stock Hellman’s over a lesser known brand or even one from a supermarket.
Hotels offering the continental breakfast will stock Kellogg’s Corn Flakes over a lesser known brand or cottage industry cereal brand.
That’s what brand awareness does. It associates actions and products with particular brands, subconsciously encouraging us to replace common words with branded terms. And before you know it, simple paper cuts or picnics are doing the marketing for us.
Many companies do struggle because they are not being heard; they have a great offer but no-one knows they exist.
Public relations is a tried and trusted marketing tool that is affordable and efficient in generating results. Unique in many ways PR is about communicating a message to an audience.
For many companies, having a subtle and consistent message being communicated brings regular results whatever the industry.
However all industries are busy and crowded market places, standing out in the crowd is difficult unless you have a creative marketing angle.
Consider some of the UK companies that seem to have started from very humble beginnings and have tackled brand awareness into success:
These are just a few companies that have pretty much appeared from no-where and are now pretty much household names.
It is not about the product, or the logo, the website or the TV advert, but about the brand in general.
Brand positioning and brand awareness really need a creative touch, something new and something unique to capture your target audience.
Whatever industry is considered (medical, engineering, FMCG, beauty products etc.) all are busy and media noisy.
The need to stand out in the crowd is essential if a business is going to exist in today’s world. Brand awareness is all about communicating a steady consistent message so that the marketing drum is consistently communicating the message to the target audience.
That is why people like going to chain restaurants like Nando’s, because you know what you are going to get.
Consider this – is it possible to efficiently communicate a message that you do not understand? The answer is no; if the message is not properly understood, then a mixed signal is communicated and whilst there may be some results, there is high wastage.
With thousands of PR agencies around the UK, it is wise to use one that has an understanding of your industry. This will allow them to quickly talk to the right media channels, generate media exposure and get the wheels of brand awareness turning.
Many are linked to associations like CIPR.
All marketing agencies set their own fees, therefore shopping around and comparing PR costs is essential.
Choosing a marketing company to handle your brand awareness is not easy. Do they know your market place? Do they have a creative marketing strategy on how to boost your brand awareness.
All marketing companies in the UK that handle brand awareness set their own fees. There is no industry standard when it comes to marketing. You do not get what you pay for.
We aim to help you compare marketing quotes in order to find the ‘right’ brand awareness company for your particular brand.
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