What is brand awareness all about? It is all about ‘getting your name out there’. Scattering the marketing seeds. What is brand awareness going to do for you? It is going to get people to know you as reliable.
Letting people know that you exist, what your company is, what your brand stands for and what you offer.
Creating a brand is the central core to a business; but getting that brand recognised in a busy and noisy industry is the next step. It can be considered a catalyst to getting the business wheels turning.
What is the point in having a great business, a great website and fantastic offers if no-one knows about it?
Many companies do struggle because they are not being heard; they have a great offer but no-one knows they exist.
Public relations is a tried and trusted marketing tool that is affordable and efficient in generating results. Unique in many ways PR is about communicating a message to an audience.
For many companies, having a subtle and consistent message being communicated brings regular results whatever the industry.
Whatever industry is considered (medical, engineering, FMCG, beauty products etc.) all are busy and media noisy.
The need to stand out in the crowd is essential if a business is going to exist in today’s world. Brand awareness is all about communicating a steady consistent message so that the marketing drum is consistently communicating the message to the target audience.
That is why people like going to chain restaurants like Nando’s, because you know what you are going to get.
Consider this – is it possible to efficiently communicate a message that you do not understand? The answer is no; if the message is not properly understood, then a mixed signal is communicated and whilst there may be some results, there is high wastage.
With thousands of PR agencies around the UK, it is wise to use one that has an understanding of your industry. This will allow them to quickly talk to the right media channels, generate media exposure and get the wheels of brand awareness turning.
Many are linked to associations like CIPR.
All agencies set their own fees, therefore shopping around and comparing PR costs is essential.