Facebook advertising is extremely popular. It is a very effective form of advertising that is very affordable. Mark has created a great marketing tool that is used by millions of businesses around the world from top brands down to independent coaches. The interesting thing is that he never set out to do this. He just wanted to create a platform for university students at Harvard to share pictures and interact.
If you are interested in advertising on Facebook, then we do advise you talking to a professional marketing agency about getting a campaign up and running. You can do it yourself, but the problem is the time it takes to set up campaigns and monitor them.
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Normally, the adverts are based on certain criteria (location, age, gender, interests, friends etc.). The more information that people submit, the better the adverts can be targeted, as Facebook makes ‘character profiles’ on people so as to direct adverts to them.
The costs are based on the same concept as PPC advertising. A fee is paid to a marketing agency to setup and monitor the campaign. A fee is paid to Facebook each time someone (anyone) clicks on the advert. The CPC (cost per click) is generally quite low however if children or foreigners etc. are clicking on the adverts, then a lot of money could be spend without any results. There is no way to prevent ‘click fraud’, yet.
Marketing agencies can set up a social media marketing campaign for you very quickly.
All marketing agencies set their own fees, so we advise shopping around and comparing quotes. Facebook advertising is a very powerful form of marketing and can be used by all companies or any sort.