Marketing for funeral homes is a specialist area of skill. Funerals are becoming more mainstream as we see more adverts on TV about pre paid funerals and will services.
As such, finding the right marketing agency is challenging.
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There are tens of thousands of funeral homes around the UK, Wales and Northern Ireland. All of us during our lives will make use of them.
Standing out in the industry is difficult, certainly for smaller funeral companies.
Funerals have been happening for thousands of years and funeral homes have been relied upon to handle a variety of services surrounding the departure of loved ones.
Funeral directors tend to advertise in local magazines, church newsletters and the local press. Many do use subtle forms of marketing, rather than a billboard in the town centre.
All funeral homes have a website in place since more and more people are starting to use the internet.
The need to promote has increased and marketing for funeral homes is becoming more competitive. Since the average funeral costs around £5,000 there is big money involved.
Funeral directors are businesses, businesses that pay rent, employ staff and need to make profit. As such they need to stand out and attract business in order to cover the costs and make profit.
Attracting business in the right way and a way that is sensitive and carefully implemented. Marketing for funeral homes needs a specialist approach.
Advertising for is quite popular, either an advert in the local paper or in a church magazine.
More funeral directors are starting to do TV advertising (a kind of planning ahead funeral service) that is a new promotional approach.
Many funeral directors work closely with churches.
Since most people will rely on a church at this time, and normally the church will recommend a funeral home.
This is better than advertising on google or doing other forms of marketing for funeral homes, as it is free.
Public relations is popular and there are a number of PR agencies around the UK that offer PR support.
Marketing for funeral homes is essential if you want to be known and used. As there are a lot around the UK there is a lot of competition.
There are even price comparison websites for funeral directors. It is good to work with an agency that does have experience in working in the industry.
As they will understand how best to communicate your message sensitively and with compassion.
This is where choosing an agency that has experience in the industry comes in useful.
The main marketing components would need would be a company website, promotional literature and an advertising program running in the local newspapers and press.
Networking with local churches is also a good form of marketing, which is free.