PR Agencies In Perth

PR Agencies In PerthCompare Quotes From 5 PR Companies In Perth

There are about 10 PR agencies in Perth, most of which are smaller agencies and freelancers working from rented offices or home.  

Perth also has around 10 marketing companies that offer a range of marketing services,  such as digital marketing, branding and web services.  Many of the larger marketing companies are based in cities such as Dundee or Edinburgh.

There are around 20 website designers in nearby Dundee that can help should you need any web support.

Just fill in the form to get free quotes and advice from PR companies in Perth that know your industry sector.

What Is PR?

Public relations is all about getting your story into the media spotlight.  This could be the local media, national or international.  The ideal is getting you into your industry media publications, be it healthcare, engineering or sports magazines.

PR is a very powerful form of marketing.  Imagine, one day no-one has heard of you, the next, you are a household name.

The ideal is getting ‘publicity’, getting noticed by the media and getting you national media coverage.  PR is partly down to skill and partly to do with luck and timing. 

Do You Have A PR Brief?

Many PR companies in Perth will ask you if you have a PR brief.

A PR brief is basically an outline of what you expect, what you are looking for and who you are.  Rather than an hours conversation on the phone, having a PR brief to hand makes things a lot easier.

Here is an overview of what you can include in a PR brief:

  • A background of your business
  • An overview of what your business does
  • Your business objectives
  • Your PR objectives
  • KPS’s
  • Your target audience
  • Your competition
  • Your challenges
  • Your timescales
  • Your budget

Your PR brief can be e-mailed to different PR companies In Perth, to give them an idea of what you are after.  A quick glance at it and they can say, yes, we can help, we do know your industry, or sorry, not something for us.

Choosing A Local PR Company

Working with a local agency is always to be preferred over one that is miles away.  This means that meeting them is so much easier.  Communications is not limited to e-mails and ‘phone calls. In addition, there are around 30 PR agencies in Dundee.

Experience is also a very important factor that needs to be considered when selecting a company to present your business to the media.  

All PR agencies in Perth have different backgrounds depending on their previous and current portfolio of clients.  Many agencies these days are starting to focus on niche markets.  Such as engineering, financial PR or education, rather than taking on a mix of clients.  

There is obviously great advantage if a PR agency has already worked with businesses similar to yours in the past.  They should be able to mount a campaign much quicker, giving a swifter return on your investment.

PR stunts have been used, both by SME’s and global brands in order to get publicity.  Choosing an event where you know the media will be, then launching your stunt to get noticed.  Done right, PR stunts can be like marketing gold dust to your brand.

Compare PR Prices In Perth

Comparing prices is something that is also quite important when considering marketing.  All PR agencies in Perth have different rates depending on their overheads. 

Generally speaking the larger they are, the higher their rates will be, as they have more staff, bigger offices, more directors, higher profit margins.  All agencies have different PR prices, so it is worth shopping around and comparing quotes.

A Few Words About Perth

This ‘Fair City’ in central Scotland on the ‘Silvery Tay’ has a population of around  50,000 according to council data.  

Its name is derived from a Pictish word meaning ‘copse or wood’.  

There has been a settlement here since prehistoric times, due to its strategic and naturally raised location, making it easily defended with good river links.

In 1296, Kind Edward I of England captured the town quickly due to it having poor defences, so he constructed strong defences until Robert The Bruce recaptured the city in 1312. 

King Edward III forced six local monasteries to pay for upgrades to the defences in 1336 and as such they were the strongest city defences in the whole of Scotland.  

In 1437 King James I of Scotland was assassinated in Perth at Blackfriars’ Church.

It was a good place for a railway station.  

When the railways appeared during the Industrial Revolution, through being well placed in the centre of Scotland.  

Historically it had industries such as bleaching, linen, leather and whiskey production; however, these days Perth has many diverse companies, and serves as a retail town.

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