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Location and experience are important in the selection process of PR agencies in Scotland. However a further factor that is important is cost. All PR agencies in Dundee are unique and charge unique PR prices. There is no industry standard, so it is a case of shopping around to determine what is a reasonable amount to pay. Meetings are important as it does give a feel for quality. In general terms it is worth paying more for quality and through having a meeting you should be able to identify the quality agencies that would be suited to your campaign.
Known as the ‘City of Discovery’ it grew in the 15th century from exporting wool and really prospered in the 19th century with the jute industry. This was linked to cotton plantations in the deep south of the Americas. This industry was eventually lost to India in the early 20th century as Britain started to export its clothing industry. Dundee has had its share of problems, most famously the Tay Rail Bridge Disaster in 1879. This resulted in a train plunging into the river Tay during a storm, costing the lives of all the passengers of the train crossing the bridge. Dundee has gone through a process of renewal as investment has been put into the shopping facilities, seafront and leisure facilities making it a more modern and vibrant city. It has a varied industry ranging from the manufacture of cash machines, finance and banking, with a growing biochemical industry as a spin off from Dundee University. Currently there are over 300,00 inhabitants according to government statistics.