There are around 20 PR agencies in Walsall. As the town is based so close to Birmingham and the M6, it is a good location in order to service clients, whilst being cheaper than the City Of Birmingham. Most of the firms in the area are small to medium sized, as well as some 30 larger marketing companies, that offer public relations as part of a wider range of marketing services. There are also several PR companies in Walsall that focus on specific industry sectors.
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Businesses in the town have a wide choice of using PR agencies in Birmingham or a local agency, rather than one that is based hours away.
The main reason for having a local agency is that meetings can be held without too much difficulty. Campaigns need planning so a meeting is essential to consider options and thoroughly thrash out ideas. An inital meeting also gives a chance to meet with the firm, get to know the team, and form strong working relationships.
As all PR agencies in Walsall are different sizes, it is necessary to select one that is the appropriate size for your campaign. Generally smaller firms are used to handling smaller, more regional campaigns; larger businesses may do better to select a larger agency, that is used to dealing with the national press or global media circles.
Consideration also needs to be given to the firms experience; do they know your industry?; do they know your market, your customers, and how your sector works? In having this knowledge, agencies should be able to get you quicker results, meaning a quicker return on your marketing investment.
An important thing to bear in mind when considering companies is that they are all in business to generate profit, as such there is a need to shop around and compare prices. All PR agencies in Walsall are different, and all will quote different PR prices depending on their size, experience and profit margins.
Walsall is a large town based just north of Birmingham in the West Midlands; the name is thought to have come from ‘Walh halh’ which means ‘valley of Celtic speakers’, but is not mentioned in the Domesday Book of 1086. In the 16th century the population was 2,000, but by the 18th century it had boomed to 86,000, due to the Industrial Revolution. The area was known for its production of saddles, where the football team gets it’s name ‘the saddlers’ from, buckles and plated wear. Now Walsall has just under 200,000 inhabitants according to the council, and still manufactures handbags for the Queen, and leather goods for the Prince of Wales.