PR for automotive companies is essential as the competition is so high. The issue is fining the right agency for the job, as there are thousands of PR agencies in the UK to choose from. We always advise talking with agencies that have done PR for automotive companies. Whether they have worked for BMW, Jaguar or Ford, experience in PR counts for everything.
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The UK has a very wide and diverse car industry, ranging from small suppliers for accessories, wiper systems, lighting systems, breaking systems; to car distributors and any manner of business along the supply chain. Although a lot of manufacture has moved overseas, there is still a lot of work that is still done in the UK covering the following areas:
There are thousands of companies within the automotive sector, working either directly or indirectly for the main manufacturing companies. This is not to mention, trucks, motorbikes and the racing industry.
From the thousands of PR agencies that there are around the UK, it is important that you choose one that has a working understanding of your area of the automotive sector. For an agency to have experience in providing marketing for automotive companies they must have existing clients in this sector. This could be the commercial side, the racing side or motor bikes; experience counts for everything. There are two reasons why you are advised to talk to an experienced agency:
A PR agency that works within the automotive industry will know who to talk to, which publications would be suited, and how to get your news in front of your audience. If they do not have this sort of experience, it would take time to make inroads to the target publications. It takes time to form the necessary relationships, all of which costs you money as they go through the learning curve. There are numerous automotive magazines and media channels, knowing which ones to talk to is essential.
It has long been said that it is difficult to communicate something that you do not understand. The same could be said for a PR campaign without automotive sector knowledge. They would be like a fish out of water, not understanding the way the automotive industry is, how it works, and the jargon used.
The phrase ‘location location location’ has been used, and it can be applied to this in the same way. We do strongly advise you to meet with your PR agency. Certainly at the beginning of the campaign, for them to look at your site, your products and meet some of your staff. Also to have follow up meetings to evaluate results. It is always advised to meet with an agency if you are going to be using them for a PR campaign, as they can obtain a more thorough understanding of your company, products and vision.
This automotive industry is one that has all but disappeared in the UK (as far as manufacturing goes) so it is important that PR companies do work with global eyes. Many PR companies in the UK do work on a global basis, certainly some of the larger agencies, so consideration does need to be given to budget, as larger agencies will be more expensive. As a price comparison website, we want to help you find the best agency for your company. PR prices range a lot, as all agencies set their own rates, as they are all independent and have different profit margins. We want to help you find the best PR agency for the lowest price. PR for automotive companies does not need to be expensive, fill in the form to see how.