The industry has been up and down since the beginning of the financial crisis in 2007. The industry is recovering well and banks are starting to make money again. The banking industry covers quite a wide range of institutions:
The industry did get a lot of exposure through the effects of the financial crisis and through the book ‘Treasure Islands‘ which looks into world finance and global offshore banking. The UK in particular the City of London, is at the centre of the global banking industry and has been for centuries going back nearly 1000 years. High street banks include TSB, HSBC, Santander, Lloyds, Barclays and The Bank Of Scotland. The central bank is the Bank of England. There are many smaller banks such as Coutts that offer private banking for the wealthy individuals and corporations. However the banking industry goes much deeper than the high street banks that we all know.
Since the financial crisis many banks have been using public relations agencies for crisis PR, reacting to how the media is covering the banking sector. How the top staff are rewarded for their success/failure, and how banks use the money they look after. PR for banks is also used for advertising and marketing, to promote brand awareness and a positive message.
The industry is one that is very much a hot topic in the media currently. Ever since the financial crash the sector has been in the media spotlight. For banks, using a media representative is key to ensuring that the press/media coverage they receive is the best possible. PR for banks is important to work with the media. Using an experienced marketing agency that knows about marketing for banks is essential.
98 of the FTSE 100 companies use tax havens, companies such as HSBC, Barclays, Lloyds Group, Prudential, which has added to the financial melt down of the economy’s around the world.
PR for banks is important and needs to be compared. All public relations agencies set their own fees as private companies, so PR prices will vary considerably. As a price comparison website, we do advise shopping around for quotes. PR for banks does not need to be expensive, just fill in the form to get quotes and see.