PR for caterers is proving a popular form of marketing, as it is so affordable. The issue is finding the ‘right’ public relations company, as there are hundreds around the UK to choose from. We do advise talking with agencies that have experience in doing PR for caterers.
Just fill in the form to get free advice and quotes from 5 local PR agencies that know the catering industry
Catering companies, including meals on wheels are a growing sector; as the range of businesses broadens, more and more catering companies are looking for external support and help. Nisbets is the leading supplier in the UK for catering equipment so most caterers will use them as a go-to for equipment. Some of the needs in the UK for catering would be for:
There are so many reasons why businesses, organisations and individuals would want to use caterers to look after food purchase, preparation and presentation. PR support is important in order to stand out in a busy market place. PR for caterers is needed in order to stand out.
Considering functions such as state occasions and celebrities holding parties for 500 VIP’s, often highly acclaimed chefs are required to provide fine dining.
Catering companies that have the resources to be mobile, to have top chefs, to time the serving of a meal perfectly, maintaining a high standard and do it for hundreds of guests, are sometimes hard to find.
As the catering industry grows, so to does the competition. So therefore, the need for you to stand out is an ever growing need. But the expertise for such occasions must start with regular catering commitments, so that a team can be developed which will reliably perform to a consistent high standard.
As the competition in the catering sector grows, so to does the need to be seen; for potential customers to see you in the right place. If you want to attract royalty and elites as customers, then having articles in the right media is important for them to know about you, and to approach you. If you are wanting to attract big businesses to use your company (industry leading companies such as BAE systems, Virgin or Nokia) again having pubic relations working in the right media circles is essential.
There are many PR agencies that work in the catering industry and know how to attract big businesses in a subtle yet powerful way. Industry coverage is important in order to stand out in the crowd.
All public relations agencies are independent, they set their own fees based on overheads and their profit margins. As a price comparison website, we suggest shopping around, as PR prices vary considerably. PR for catering companies can be affordable for any sized caterer.