PR for FMCG is essential in today’s fast moving world. The issue is finding a suitable public realations agency to handle the campaign, as there are hundreds of agencies in the UK. We always advise working with agencies that know about PR for FMCG, they know the consumer goods sector.
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This fast moving consumer goods industry in the UK is one that is wide and diverse covering thousands of different products. Any product that can be bought in a shop, eaten or drunk would be covered as a FMCG product.
Some examples of products would be:
The sector has thousands of individual products, provided by hundreds of different suppliers and manufacturers, all needing media support in order to carve out a market foothold and maintain it. Core companies would be brands like Unilever, that own a variety of different brands.
The FMCG sector is possibly one of the most competitive sectors in the UK market. One that possibly has the greatest number of businesses and product variations within it, and the lowest cost per product unit.
New companies and products are moving into the sector daily, and the continual need to build and develop brand awareness is essential to business survival.
Media support is something that is essential to companies within the sector. Mainly due to the large number of businesses that are currently using their PR agencies in order to send out media messages and media hype. FMCG companies without media support will not be heard over the media din.
As the FMCG industry is so competitive, it tends to be a case of ‘he who shouts loudest’ is the one that is heard. PR for FMCG companies is essential.
As soon as a new product comes onto the market, there is normally a marketing and advertising campaign as part of the whole product launch. This is normally coupled into TV advertising campaigns of some sort, which does tend to be one of the most popular marketing mediums for the sector.
There are many public relations agencies that work in the FMCG sector, either exclusively or as part of a varied mix of sectors they work in. When choosing an agency, it is important to select one that does have a current track record in the market. They will have established connections to the relevant media, and also will know how to position you within the industry media world, in order to get you the best results in the shortest time possible.
As a price comparison website, we want to help your FMCG business get the best media agency for the lowest price. All public relations agencies set their own fees, so PR prices do vary significantly. PR for FMCG companies does not need to be expensive and is affordable for all sized businesses.