FMCG Marketing

FMCG MarketingLooking For FMCG Marketing Help?

FMCG marketing is very important in this fast moving quickly changing market.

Look around any supermarket and you will see fast moving goods on every shelf.

If your FMCG business needs help with marketing, why not talk to marketing agencies that have experience in doing industry marketing? 

What Is FMCG?

FMCG or fast moving consumer goods are typically low value items that sell quickly.  Typically products in supermarkets, pharmacies or toy shops would be filled with FMCG products.

Here are a few examples:

  • Canned Foods
  • Carbonated Soft Drinks
  • Frozen Foods
  • Fruit & Veg
  • Processed Food
  • Dairy Products
  • Batteries
  • Toiletries & Cosmetic Products
  • Electronic Products Such As Smartphones
  • Office Supplies
  • Cleaning Products

Basically anything you would buy in a supermarket would be classed as FMCG and marketing for every item is important to stand out in the busy industry.

Just fill in the form to get free quotes and advice from marketing agencies that have experience in doing marketing in the sector.

FMCG (fast moving consumer goods) cover non durable goods that are sold quickly and are relatively low value (shampoo, drinks, food products, toiletries etc.

Marketing in this industry is huge and many of the top marketing companies use traditional media channels to market FMCG products.  Some of the leading brands you may recognise would be Heins, Warburtons and Coca Cola.

TV Advertising

The TV is probably the main marketing channel to market FMCG products (ironic due to them being the most low value) and FMCG companies take up over 50% of advertising time.  TV advertising is very popular for FMCG marketing.

How many times have you seen an advert on TV for Craft cheese slices, or Muller yogurt?  Daily most likely, especially around 4-6pm when the children are back from school.

There are many advertising agencies that can organise getting advertising space set up for FMCG products via TV.

Although there does seem to be a shift from traditional media to the digital world, TV advertising is still the most impactful form of marketing for FMCG products.

Radio Advertising

The radio is used for advertising (normally for healthcare products (deodorants, makeup, perfume) as opposed to food and beverage products.  

Not as popular as TV the radio is still used as a marketing platform for many FMCG companies.  Radio advertising is a good medium for marketing.

A short advert is normally just what is needed for any consumer product, whether it is for McDonalds or for Heinz Mayonnaise.

Magazine Advertising

Magazines advertising is very popular as we all know most magazines are 50% adverts and most of these adverts are industry adverts.  There are many design agencies that can help getting adverts designed for magazines.

Pretty much all magazines are used for advertising fast moving consumer goods, whether it is canned baked beans or cheeseburgers.

Internet Advertising

Industry companies have started to use the internet more and more as it has become more popular.

Still relying on traditional forms of media FMCG companies are investing into more dynamic websites and PPC campaigns.  Internet advertising and shopping ads are very popular with both small and large FMCG brands.

The internet is the new battleground for consumer goods of all sorts.  Adverts can be found on social media websites to news websites like The Daily Mail.

Public Relations For Your Marketing

Public relations for FMCG companies plays an important roll.  Achieving good publicity and a positive image helps FMCG companies create a strong brand and this brand is generally what sells their products.

Brand trust is something that many FMCG companies rely heavily on; considering products such as Tetley Tea, Heinz Ketchup these are all brands that have strong PR programs to reinforce their brand strength.

The FMCG industry is a very wide and diverse global industry that can be difficult for smaller FMCG companies to break into.  

The FMCG sector tends to be dominated by the top brands such as L’Oréal, Channel and Coca Cola however smaller brands can always get involved with the right sort of marketing campaign.

Targeting Advertising Campaigns

All advertising for consumer products are targeted, carefully targeted.

TV advertising is very much targeted based mainly on timings.  When the children are home, when the children go to bed so that mum and dad are the captive audience.  Christmas time, Easter are all timed for selling products to consumers.

Bearing in mind all FMCG products are in competition with each other, the market is saturated and growing ever more so as new products are always appearing.

Burger chain restaurants such as McDonalds not only compete against mainstream competitors like Burger King but also against the many independents that are flooding the market.

The organic sector is also a strong competitor, not to mention the gluten free, wheat free and meat free markets that are quickly growing.

Food allergies seem to be growing in the younger population meaning that new companies are starting in order to cater to ‘free from’ products.

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