There are around 130 universes in the UK, each in competition with the other. You need lots of students, as lots of students means lots of fees. For this reason, you need to use marketing to promote courses and facilities. It could be the local night culture that draws in new students. It could be specialist courses (or courses that are highly acclaimed), it could be the sports facilities (such as Loughborough university); but all universities have something to boast to draw in new students. You need to promote job vacancies, to draw in new proffessors or teachers, drama experts or speicalist foreign language teachers. These all need to be advertised either online or in local newspapers. There are also university courses that can be done from home. These are popular on the internet and are also advertised well.
Advertising for universities can be broken down into various areas.
Consider the following advertising mediums available:
These can be very targeted or very open depending on what specifically is being advertised.
For free advice on advertising for universities, just fill in the form.
Advertising prices do vary depending on a number of factors:
As there are thousands of advertising agencies around the UK, it is wise to select one that has experience in the education sector. Advertising for universities really needs to be handled by an industry experienced agency. This way agencies will be able to hit the ground running. Being able to advise you on the best medium and getting quick results from your campaign.
When considering advertising for universities, we encourage you to shop around. Prices will vary dramatically as agencies set their own fees. As all price comparison websites, we want to help you get the best agency for the lowest price. Just fill in the form to get quotes from 5 local advertising agencies that know the university and education industry.