Marketing For Eyewear Companies

Marketing for eyewear companies

Does Your Eyewear Brand Need Marketing Support

Marketing for eyewear is growing as popular as more companies come into the industry.  The issue is finding the ‘right’ agency to handle your campaign.  We always advice using an agency that is experienced in doing marketing for eyewear.

Just complete the form opposite to get free advice and quotes from marketing companies that understand the eyewear industry.

What Kinds Of Marketing Can Be Used In Eyewear?

For companies in the eye care industry selling contact lenses, varied focals, prescription glasses etc. marketing is crucial.  The main target audience will be consumers.  However to reach out to consumers, you need to be either a Vision Express or leading eyewear brand.  Brands such as Oakley and Ray Ban are well established due to marketing for eyewear.

For this, a variety of marketing tools are needed, pro-active and targeted. Marketing for eyewear brands do vary, consider some of the following:

Advertising

Advertising for eyewear brands is popular.  TV advertising is used by the retailers such as Specsavers with a great piece of branding (he should have gone to Specsavers).  There are other forms of advertising for eyewear brands that are used such as billboard advertising (particularly in the London tube networks).

Dynamic Website

Websites are at the heart of marketing for eyewear brands.  The website design needs to be modern yet corporate as you are projecting a professional and serious brand.  We do advise using a design agency that has done websites design for eyewear companies in the past.  Most website designers have a varied portfolio of experience.  However choosing one that has worked in the eyewear industry is wise.

Public Relations

PR for eyewear brands is important.  To get your name into the mainstream media will cause your brand to grow.  In particular, PR for opticians is important as the growth online continues.

Lead Generation

Lead generation tools such as telemarketing, can be used.

Telemarketing for eyewear and opticians is the most powerful way to get your brand in front of buyers, as they can be approached direct and a relationship built and benefits discussed.

SEO For Your Website

SEO is used in order to get your website higher on the search engines.  SEO for eyewear companies is essential as you are competing against price comparison websites, online retailers like Glassesdirect.

A big part of SEO is social media.  Using websites like Twitter and Instagram eyewear companies can ensure they are getting regular indexing from Google via updates.

Choosing An Agency

When considering marketing agencies, it is wise to select one that understands the eyewear industry.  They will know how to interact with clients and buyers, and have a track record of getting results.  There are tens of thousands of marketing companies around the UK, so it is wise to select the right one in order to get the best results.

Get A Few Quotes To Compare

We do encourage getting a few different quotes from agencies to compare, so as to get the most experienced agency at the best price.  Marketing for eyewear brands does not have to be expensive, just fill in the form and we will show you.

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