PR for opticians is becoming much more popular as a low cost form of marketing. The only issue is finding the right media company, as there are hundreds in the UK to choose from. We do always advise working with an agency that has done PR for opticians, and knows the eyesore industry. Just fill in the form to speak with 5 local PR agencies that work in the optical sector.
Around the UK there are over 4,000 optical practices registered, representing a lot of competition. The ABDO (Association of British Dispensing Opticians) was started in 1986 to bring the community together, and offer a recognised trade body to manage the sector and provide quality control. The UK has a wide variety of large opticians:
From the high street optician down to more bespoke or independent shops that may only have a small number of stores, the media can be used for all sorts of optical companies, large or small. PR for opticians can be used as a powerful marketing tool both for brand awareness and advertising.
As the use of the internet grows, so too does the market of glasses retail. Designer glasses are common and are a big industry demanding a large segment of optical business and sales.
The number of people in the UK that wear glasses is steadily increasing, as more people are using reading glasses, glasses for watching TV or driving. Sunglasses are a big market and as sunglasses can be made with prescription lenses, this is a big industry and source of income for opticians.
Public relations is used by many as part of the marketing mix, to build industry credibility and brand awareness. Due to most opticians being based in a shop, local media coverage is needed. This could be in the local newspapers, or linked to banner advertising, or any radio advertising they are doing. For larger companies (like Specsavers), TV advertising links in with media coverage, so as to achieve national advertising on a large scale. The internet plays a big role in the advertising mix that you use, and on-line PR links into this to draw traffic to the websites.
It is advisable for you to work with an agency that knows the optical industry, and has experience of doing PR for opticians. As there are thousands of PR agencies around the UK it makes sense to work with one that has a background of the optical sector and knows the media contacts for industry magazines and publications.
All public relations companies costs vary not just between agencies, but also the type of campaign you intent to launch. Just fill in the form to receive advice and compare PR prices from agencies that have experience of working on behalf of opticians. As a price comparison website, we want to help you find the best PR agency for the lowest price.