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There is a diverse range of PR companies in Cambridge, from construction and architectural, to aerospace and defence. Each needs a specialist agency to handle their public relations. There are over 20 PR agencies in Cambridge that specialise in a wide range of industry sectors. For businesses around the area, it is good to select a firm that is based in the city also. This makes things easier as a meeting is not a day out. Direct personal contact with a firm is always advised, as communication is very important, particularly in the early planning stages. Some things can be communicated via e-mail or ‘phone, but much more can be learned from meeting the agency face to face. In this age of the internet, many agencies prefer to deal with clients by means of e-mail, as they can manage many more customers without the need for meetings. This is great for them, but for customers it means they are one of many, perhaps not having the level of concentrated focus they would expect. For this reason, agreeing to meet regularly is a good idea in order to review the progress of the campaign. Also to discuss any improvements that need to be made. This may not make you the most popular client, as you are taking up more resources by having meetings. But you are likely to enjoy more value for money, as the agency will be more dedicated to producing results, knowing that you are coming to review.
Having made the decision to use a local agency, there is the need to compare the costs matched to the scope of your campaign. All PR companies in Cambridge are different, they have different overheads, costs and fee structures. For this reason the larger PR agencies will charge higher rates. However, they do have more resources available to put into campaigns for clients. There is a need therefore to choose the right size of firm in order for the partnership to be a good fit. For quotations from local firms detailing PR prices and advice, just fill in the form.