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As it is quite a large city, many of the PR agencies in Cornwall choose to have offices here, as it is a hub of industry and economy in Cornwall. There are a fair number of PR agencies in Plymouth, so it does make sense to use one that is local to the city, rather than one that is based on the mainland, so to speak. Location is important as it gives companies in the area a chance to meet with the agency rather than taking a day out to travel. Meetings play an important roll, certainly in the early days of any relationship, as communication about objectives or strategy cannot really be done effectively using e-mail. Selecting a firm that has experience is also important. If they understand your product/service/market then they are much more likely to produce the result you require. They should know the best media and publications to target and the various key people it is necessary to approach about your campaign. In short, for an agency to provide effective PR they need to have a good understanding of your business, know your staff, understand your market place and essentially be an extension of your own team.
We live in an age when shopping around and comparing prices is something that is very much an essential part of our personal and business lives. Whether it is comparing quotes on car insurance, house bills, DVD’s, clothes, or marketing companies, finding the best solution for the best price is key. But like anything else, the cheapest price does not necessarily mean the best service, and PR prices cannot be compared like for like. Always to be borne in mind is that all agencies are in business to make money, to be able to make a profit and to pay higher wages for their staff.
It is situated in Cornwall in the south west of England and has a population of about a quarter of a million according to council stats. From the 16th century, it played a vital roll as a strategic sea port, bringing goods into the country from the West Indies, Africa, the Americas and Europe. During numerous wars, including the American wars, Napoleonic wars, and both World Wars, it was an important naval base; it still houses the Trident submarines of the British Navy. The earliest settlement has been dated to prehistoric times and more recently used to be called Sutton, meaning ‘south town’ in Old English. The present name first appears in a pipe roll in 1211 which means ‘mouth of the river Plym’, the name being a back formation of Plymton (plum-tree-town).