There are roughly 10 PR agencies in Sunderland, mainly smaller agencies and freelancers who do work with smaller up & coming businesses. In the area, there are also a number of marketing agencies that offer PR as part of a wider remit of services, such as graphic design and website development. There are a few PR companies that offer specific industry focus.
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Using local PR companies is always better than one that is based at the other end of the country. Relationship is a big part of sound working practises, and for the firm to clearly understand you, they do need to meet you. An initial meeting is always good for the company to gain a clear understanding of your requirements. This is so important at the start of your campaign; review meetings are essential in order to assess how the campaign is going, and if you are getting value for money. One advantage of having a meeting at the outset is so that you can discover how well the company knows your business. Do they understand your product/service; do they have a background in your market; and can they get you a quick return?
All PR companies in Sunderland work apart from each other, there are no standard rates and all firms will quote differently. One thing to bear in mind is that all are privately owned companies that are in business to make money; so the need to shop around and compare public relations prices is necessary.
Sunderland was initially called ‘Soender-land’ by the Anglo Saxons which meant ‘Soender’ or ‘Sunder’ to part, and land which meant the valley that the River Wear calved. It was once the largest ship building town in the world. An industry which declined and ceased in 1988; and as for the production of coal, the last mine closed in 1994. Sunderland has some of the most deprived areas in England, but new industries are growing. The town has just under 200,000 inhabitants (according to government data) and focus is being given by the Government to revitalise the area.