Although Wakefield does not have its own university, the city is close to the University of Leeds; and as a result many PR firms have sprung up. There are over 10 PR agencies in Wakefield, mainly smaller marketing agencies and freelance journalists. There are also several PR agencies in Wakefield that work in specific industry sectors.
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For businesses in Wakefield, it is wise to choose a local agency. As there are lots of PR agencies to choose from, using one hundreds of miles away seems unnecessary. There are a few reasons for this, other than supporting a local business, the main one being that you can visit the agency, and meet the staff. A visit gives you the opportunity to form an impression about the agency, see what their offices are like, their PR team and also review their experience. If the people advancing your business already know your industry, it will put them at a big advantage in knowing which publications to approach, and also having already established contacts at those media groups.
Additionally, there are a very large number of PR agencies in Leeds, owing to it being a hub of economy and business within Yorkshire.
All PR companies in Wakefield are different, in their experience, their approach, and also their PR prices. All charge different rates for PR campaigns, some per month, others per article published, so it is wise to look at different firms to see what is on offer. Only by comparing companies can you get an idea of what is a reasonable price to pay for a campaign.
There are over 100 PR agencies in Yorkshire, so finding a suitable one should not be difficult, and there is no real need to travel outside of Yorkshire in order to find a good media partner.
There has always been a settlement in Wakefield, right back to bronze age times. The Romans took over the city due to its size and importance in the local area. Back in the middle ages it was known to be a good place for food, in particular meat, fish and corn, and it still is. Edward the Confessor had a residence in Wakefield, until it was taken over by William the Conqueror in 1066, at which time Wakefield was known as ‘Wachfeld’, according to the record in the Domesday Book. Wakefield has a population of under 100,000 (according to council information) and was primarily involved in farming, textiles, coal production, in the 19th century, until closed by Margaret Thatcher, and brewing.