PR for hairdressers is very popular, as it is such a low cost form of marketing that produces results. The difficulty is finding a suitable media company, as there are so many in the UK all with different industry sector experience. We always advise talking to agencies that have done PR for hairdressers in the past. If they know the hair industry, they will be a potential agency for you.
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The UK has over 120,000 hair dressers of all shapes and sizes, from freelancers, hair salons up to some of the top brands:
The hair industry really is a wide sector from the top brands that own products, and do styling for celebrities, down to freelance stylists who have just left school.
Hair cuts can range from £5 for a short back and sides, up to top end extensions that can cost thousands.
As there are such a wide variety of you in the UK, finding the right one is important.
Considering celebrities who go on TV, there is much more to consider than just the cost; image is important as well. They may have their own stylist that follows them around, and makes sure they look perfect every time they are featured. At the other end, if you are retired and are only looking for a quick trim, there is no point paying for a professional consultation and having a stylist work on colour toning.
Most hairdressers try to build a rapport with customers so that they will return, but the trick is how to attract them in the first place. This is where the media can help in getting the marketing wheels turning. PR for hairdressers is a great way to get new customers into your salon.
Most hairdressers do like to have a certain ‘type’ of client, in line with the skills of the stylists and the prestige of the shop:
Within the above are the 120,000 or so companies, salons and fashion companies that offer care to the UK consumer.
Owing to the competition in the hair industry, stylists are always looking for new clients. There is nothing worse for a hairdresser than to have no clients. People are put off by all sorts of things, such as adverse weather and holiday seasons. All stylists like to be busy, from 9-5 , or whatever working hours they work to, so as to have a constant stream of customers that replace each other.
The problem is that there are always peaks and troughs; there are busy periods and there are quiet days. To get over this, there is the need to market by having websites, doing mailshots and using public relations.
TV Advertising is limited mainly to the more top end stylists and celebrity brands. The typical salon on the high street does not normally use the advertising media, but just relies on local or passing trade.
The reason that many top end stylists would use a public relations agency, is because they want to target their customers. To attract the right sort of client, normally the ones that have sufficient money to ‘invest’ into their hair style.
There are a wide number of PR agencies that work in this industry and are able to target media publications that focus on hair care, hair products and new styling.
PR prices do vary, so it is wise to shop around and compare quotes. PR for hairdressers does not need to be expensive, just a fair price. As a price comparison website, we want to help you find the best PR agency, for the lowest price.