PR for mobile phones companies is essential. The mobile industry has gone from nothing to a multi-billion pound industry in just a few years. The difficulty is finding the right public relations agency for the job, as there are hundreds in the UK all with different industry sector experience.
Since 1973 mobile phones have been developed into the everyday appliance they are today, but it was not until around 1990 that the industry really took off.
Worldwide the subscriptions to mobiles between 1990 & 2000 rose from $12.4 million to $4.6 billion.
Motorola was the first manufacturer to produce a portable phone, and since then dozens of manufacturers have joined the ranks.
The main service providers here in the UK are:
There are various sub providers that offer services, such as Asda, Tesco and Co-op, that all make use of the media. The need for good PR for mobile phones is very competitive.
The industry in the UK has around 70 million connections. That is registered phones on the networks, so the industry is fiercely competitive, and as such, getting good media coverage is essential.
The main service providers invest significantly into marketing and advertising to generate brand awareness. To be seen is the tactic that is used by many of the larger service providers, so media coverage is often coupled with major advertising campaigns.
Despite there only being 5 mobile phone service providers (currently), there is a lot of competition to gain the upper hand. It is all a mission to be seen and recognised over the other 4. PR for mobile phone companies is essential for this visibility.
For the manufacturers, such as Siemens, Nokia, LG and Apple, most have interests in other technology areas. Producing handsets is one part of their business portfolio; nevertheless, all will use public relations in one form or another, whether on-line PR or traditional.
The strategy for phone companies is simple – volume.
The industry is so competitive that it is a case of he who shouts loudest.
Due to the amount of marketing and advertising that is done by all businesses in the industry, the sector does require heavy media saturation in order to stand out.
Price comparison websites are popular places to get quotes, and as PR prices vary so much, it is wise to shop around. All public relations agencies set their own fees, you need to get the best media agency for the lowest price.
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