All small companies are looking at how to create a media buzz. But with limited or no funds, are struggling for help or how to at least get on to the ladder. PR for new businesses can be very affordable, or free of charge, depending on what route you want to take.
Funding is always an issue, with limited funds many new companies are uncertain whether PR is the best route.
Talking to a PR agency is a good idea just to get some advice on a budget campaign.
There are a few things that can be done to generate PR interest which are free. Some are quick, some take a little time – but added together should create a good buzz about your new company.
Public Relations is all about communication and as a small business you are wanting to communicate your message to your target audience.
PR for new businesses does not have to cost anything. It can be free if you have some spare time.
If used properly, social media can keep you in direct contact with everyone within your social network.
Developing a relationship with local newspapers and media groups can be very useful if you are looking to market to your local area.
If you do a quick search on the media companies website and have a look for any news releases and articles, you can find a journalists name without to much difficulty. Give them a call or drop an e-mail to introduce yourself (most media and news groups are always looking for new stories and articles so you will probably be welcomed). If you have some news to share (you moved into an office, you brought on a member of staff, you won an award etc.) share it with them. It does not cost anything except a little time, but if the journalist is open to helping you may get some free press.
This can also then be shared (or ‘tweeted‘) about in your social media.
Online PR is very popular and is something that can be attempted individually by small companies. There are online sites that offer free press release distribution and a few that offer paid submissions (for around £40 per press release). As long as your article is properly formatted it should produce a good result. It is however advised to have a PR agency look over the article.
Start A Blog
Blogs have been around for many years however most companies tend to get them up and then not update them (kind of a flavour of the month). As long as you are updating your blog regularly with interesting information – it will be read by search engines (which is good for your SEO) and your human visitors.
All of these things are free of charge, apart from spending a little time setting them up and a little time each month servicing them; they should make a lot of difference to your media image and the popularity of your website.
There are a number of PR agencies around the UK that specialise in helping small businesses to get PR campaigns up and running. Put together a small campaign and gradually grow it. With the media success it brings PR companies can help you to climb up the ladder of success by creating brand awareness and media buzz.
By comparing PR prices from some local agencies, you can get a feel for what sort of campaign can be done to fit in with your budget. It is good to work with a local agency where possible – as visiting them will help in building the relationship. PR for new businesses can be a very good marketing route to consider.