Despite the rise of digital cameras, there is still a massive market for photographic studios, whenever important, high quality or creative images are required; and also for the traditional photographic process using film and processing. PR for photography studios is an essential form of marketing.
Digital photography is increasingly popular, especially since digital cameras started appearing on mobile phones. Prices have come come down, especially for compact cameras, capable of producing excellent images. Camera shops like Jessops have felt this change in the market. Editing software extends the range of effects that can be produced, and the opportunity to edit aspects which spoil the image. Professional digital work is popular for family events, and photographs can be used to create albums, mugs, coasters and all sorts of items.
No matter how good friends and family are at taking photos, nothing can replace a professional wedding photographer to capture that special moment on that special day. Wedding photography is highly competitive, with hundreds more opening each year. PR for photography is great around weddings.
As the market has grown, so to has the competition. Many are now going freelance, having websites designed to showcase their work, and to draw in new business. However standing out in the industry can be difficult with just a website. More is needed, and this is where different marketing tools come into play; public relations can help, as the marketing tool is designed to raise a businesses profile and create brand awareness. Most keep their marketing to a minimum, and media coverage is ideal, as it can be targeted locally, and is low cost. Marketing for photographers is essential as the industry is growing more and more crowded.
The camera industry ranges from the large companies, such as Kodak and Jessops, down to freelancers or independent shops offering equipment and services. This includes people on the ground to take the pictures for events and occasions. Media support is a versatile marketing tool that can be used by any businesses involved in the sector, due to its ‘one size fits all’ marketing approach. From the thousands of PR companies around the UK, there are many that work in the photographic sector, and these are the ones it is recommended that photographic companies talk to, for advice and to compare costs. PR prices do vary considerably, so it is wise to shop around and compare quotes. As a price comparison website, we want to help you get the best media support for the lowest price. PR for photography companies can be a very powerful marketing tool, let us show you how.