PR for police forces is essential, both to represent them in the community, but also to support marketing campaigns. The difficulty is finding a suitable public relations agency, as there are hundreds around the UK. We do advise talking with agencies that have experience in doing PR for police forces.
Just fill in the form to speak with 5 local PR agencies that have experience of work with the police.
There are 54 police forces governing England, Scotland, Northern Ireland and Wales.
Each of these is unique and has their own shield, motto, budget and history.
All UK forces are answerable to central government, but all are run individually with their own strategies, volunteers and police community support officers. Public relations & the media are useful for a variety of needs.
As all police forces are run individually, all have their own marketing programs. All have their own websites, their own strategy and use their own ways of communicating with the media.
The use of marketing therefore is quite different to commercial businesses. It is not about lead generation or sales; but it is more about brand awareness and communication to the public. There is not the same pressure for figures, as there is with other business sectors in terms of sales.
Rather it is more about getting a specific message across. This could be in relation to community safety, crime prevention or road safety as an example.
With the rise in police programs on TV, such as Crimewatch, this in itself can act as a marketing message. The PR campaign does need to be reflected in the police website for continuity in the marketing message.
PR for police forces is a big part of marketing, making the public aware of issues, threats and police manoeuvres is very important. Any number of these topics can use campaigns to generate public awareness. In respect to drug abuse, street crime, domestic violence or car crime, and are linked to the topics in hand.
Raising brand awareness is good for building relations with the public.
Revelations that force staff were involved by accepting payments from News Of The World means that positive media support was needed, in order to protect the image and reputation of the police force/MET.
Due to the importance of the work that the forces do, it is essential for the media agency to be effective also in communicating with the media. For this, experience is required; rather than a police force working with just any agency. It is important for a police for to work with an agency that already knows how to communicate with the public, in the sort of situation that may occur. If you choose a public relations company that has a track record of doing PR for schools, they will not be suitable.
With so many media agencies around the UK to choose from, it makes good sense working with one that understands the police sector. However cost is also a factor. As PR agencies are profit making businesses, care needs to be taken in allocation of public money. PR prices do vary from agency to agency, depending on the agencies overheads, staff costs, profit margins, so shopping around is wise, to receive advice and compare costs.
There are thousands of PR agencies in the UK with varying backgrounds; and many do have experience of working with various forces. As a price comparison website, we want to help you find the best PR company, for the lowest price. PR for police does not need to be expensive, just fill in the form to see.