Advertising for florists is important, in a crowded and growing market. However with hundreds of advertising agencies in the UK to choose from, finding a suitable agency is difficult. We do encourage businesses to use an agency that works in this sector. If the agency has done advertising for florists in the past, they should be able to get you results quicker.
The answer is yes, due to the pressure that comes from other cheap sources of flowers (such as garages, supermarkets and online sources). The flower industry has been dominated by Interflora for many decades now. With the growth of online florists like Bunches, competition is growing. For all consumers and businesses, price is always an issue. However loyalty plays a big part with customers. Generally once someone uses you, they will return (unless there is an issue).
The need for good advertising for florists therefore is essential. Both for encouraging new sales, but also for brand awareness in this growing industry.
There are a few different advertising mediums available:
Advertising does not have to be expensive, but you do need to be selective on what kind of medium. All different kinds of advertising come at different rates, and all agencies have their own fees (and profit margins). Advertising prices vary, partly on the form or advertising, but also on the agencies fee structure.
When considering advertising companies, it is wise to be selective. As there are so many agencies around the UK, it does make sense to select one that has experience in doing work in the flower sector. Agencies that know this sector should be able to get quicker and better results than ones that have no experience in the flower sector.
Last piece of advice would be to get a few quotes, tok to a few agencies and get different marketing proposals. As a price comparison website, we do encourage business to shop around. Advertising for florists can be expensive, we want to help you get the best agency for the lowest price.