Advertising For Florists

Compare Quotes On Advertising For Florists Today.

Advertising for florists is important, in a crowded and growing market. However with hundreds of advertising agencies in the UK to choose from, finding a suitable advertising agency is difficult.  

Have you ever heard this phrase?

The days of marketing your business using the same methods as your floral competitors are over. It’s time to step out of the routine and into creative and innovative strategies that are sure to bring awareness, customers, and more income to your flower business.

We do encourage businesses to use an agency that works in this sector.  

If the advertising agency has done advertising for florists in the past, they should be able to get you results quicker.

The next step is to decide on what ‘form of advertising’ is best?

This is where we aim to help, by getting you talking to the right types of advertising agency that have worked in the flower industry in the past.

Just fill in the form opposite to get free advice and quotes from advertising agencies that have experience in doing marketing for florists.

Smart Advertising For Florists

Smart advertising is a marketing anagram that may well apply to your flower business.

• S – Be Specific With Your Advertising. Each of your plans should be as detailed as possible, which will help your goals move from prospective to reality. If your goals are nonspecific, how can you expect to take the next steps needed to fulfil your plans?
• M – Be Measurable In Your Advertising Goals. Why is assessing your progress important? Trackable goals keep you motivated and on track with benchmarks toward your big-picture destination. They also allow you to determine whether your efforts are producing the results you expected when you started.
• A – Be Achievable In Your Goals. If your goals aren’t realistic or attainable, you’re setting yourself up for failure. Maintaining motivation and focus throughout your marketing plan is only possible with achievable goals. A great way to know if your goals are realistic is to ask yourself this question: How can I fulfill this goal with my resources?
• R – Be Relevant With Your Advertising. Ask yourself whether a goal will impact the future of your business. If the goal does more harm than good (or does nothing at all!), it’s a good sign that it’s irrelevant to your business. Determine a goal’s value by considering how it will benefit your business in the long run.
• T – Be Timely With Your Advertising. Time-bound goals are your business’ driving force, motivating you from start to finish. Not only should you have time-bound goals, but those deadlines should be achievable! Setting unrealistic deadlines for your goals can discourage you if they’re not met.

Talking to advertising companies about an advertising campaign and understanding the marketing process is important.

Is Advertising Needed?

The answer is yes, due to the pressure that comes from other cheap sources of flowers (such as garages, supermarkets and online sources). 

The flower industry has been dominated by Interflora for many decades now.  With the growth of online florists like Bunches, competition is growing.  

For all consumers and businesses, price is always an issue.  However loyalty plays a big part with customers.  

Generally once someone uses you, they will return (unless there is an issue). The need for good advertising for florists therefore is essential.  

Both for encouraging new sales, but also for brand awareness in this growing industry.

What Advertising Mediums Are There?

There are a few different advertising mediums available:

• Radio Advertising – Radio advertising can be a great way advertise locally.
• Sponsorship – By sponsoring local events, you can build your local reputation
• Internet Promotion – Internet advertising and PPC advertising are a great way to generate local exposure
• Banner Marketing – Banner and billboard advertising is a good way to get noticed, but can be expensive.

How Much Would Advertising Cost?

Advertising does not have to be expensive, but you do need to be selective on what kind of medium.  All different kinds of advertising come at different rates, and all agencies have their own fees (and profit margins).

Advertising prices vary, partly on the form or advertising, but also on the agencies fee structure.

Choosing An Advertising Agency

When considering advertising companies, it is wise to be selective.  Choosing a marketing company is always going to be a challenge.

As there are so many agencies around the UK, it does make sense to select one that has experience in doing work in the flower sector.  Agencies that know this sector should be able to get quicker and better results than ones that have no experience in the flower sector.

Compare Multiple Advertising Quotes

Last piece of advice would be to get a few quotes, talk to a few agencies and get different marketing proposals.  

As a price comparison website, we do encourage business to shop around.  Advertising for florists can be expensive, we want to help you get the best agency for the lowest price.

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