Marketing for florists is important, both for online and high street florists. The difficulty comes with finding the right agency to use, as there are so many around the UK. We always advise using agencies that have a background in marketing for florists.
Just fill in the form opposite to get free advice and quotes from marketing agencies that know the flower industry.
This flower industry is very competitive, this is the main reason why you need marketing support. There are a number of web based companies (ones that have not physical shop or location) like bunches for example. They offer cheap bouquets, so the market is becoming more and more competitive. Supermarkets also offer cheap bunches of flowers, which makes things harder for you. Also you need to ask, why would a customer come to you rather than a cheaper alternative? Level of service? Variety of flowers?
There are many marketing tools that you can use, some are web based, some are traditional forms of promotion and advertising:
Website design for florists is very important, certainly in today’s internet world. As a higher number of people use the internet to find a local supplier rather than going to a directory or going down the street. If flowers need to be delivered, flower websites are perfect. Standing out against established companies like Interflora can only be done with a good website. Website design itself is important, as a poorly designed website does stand out. Marketing for florists really does start with a good website.
Advertising for florists is important, to let the local community know you are there. To encourage people to buy flowers from you rather than the garage or supermarket. Advertising can either be done on a national basis (if you are an online florist), so TV advertising. Or more local advertising on billboards.
SEO For Your Website
SEO for florists websites is important, so that people can find them on search engines. It should not be too difficult in getting your website high on search engines, as the sector is not that competitive in a geographical area. However competing against some of the large national florists like Eflorist. An SEO company should be able to advise you on a good strategy.
PPC For Your Websites
PPC for florists is essential these days, perhaps even more than SEO due to the way that people use the internet. Paid advertising can be very effective in directing relevant visitors to your website. Marketing for florists these days is as much online as it is on the high street. PPC advertising can be used to ensure that you are appearing 24/7. In the modern world, PPC plays a big roll in marketing for florists.
PR And Media Support
PR for florists can be a great way for you to get local exposure and at a relatively low cost when compared with other forms of marketing. Public relations can be targeted either locally or nationally. There are many PR agencies around the UK, we advise using one that has done marketing for florists in the past.
Brochures are helpful for you, but not essential. As most people would either use your website to view your collections of flowers. They may visit your shop (to see the flowers in store) or know what they are looking for. But brochures can be used in a direct mail campaign to the local area. We do advise using local brochure designers where possible as you can have that all important meeting.
When considering an agency, it is very wise to consider using one that has worked with the flower industry before. One that knows about the marketing for florists and is good at communicating your message. As there are tens of thousands of agencies around the UK, it only makes sense to use one that is experienced. Have a look through their clients on their website. If possible, talk to some of the clients. Are they happy? Are they seeing results?
Price comparison is popular these days, and marketing for florists is no different. All agencies set their own fees, so marketing prices will range considerably. We want to help you get the best agency, for the lowest price.