Advertising for insurance companies is very important, as is getting the right agency. As the insurance industry is so competitive, standing out is key. We always advise using an agency that has experience in doing advertising for insurance firms. Get Quotes from agencies that know about insurance marketing. Just fill in the form opposite to get free quotes and advice from advertising agencies with insurance industry experience.
The insurance sector is the most active of all industry sectors for advertising in the UK. Dominated by high street companies like Direct Line and Axa; the new competition comes from the price comparison sites like confused.com All advertising mediums are used by insurance firms:
The most popular form of advertising in this sector has to be TV advertising. TV advertising is very expensive and you need to generate a lot of customers in order to cover the costs. Standing out in the industry is important, especially with all the price comparison websites also on TV. However TV advertising is not necessary about sales, more brand awareness.
Radio advertising is a very effective medium, as it is wide reaching around the UK. It is not targeted in the way that other forms of promotion are. However since the insurance industry looks to reach a very wide audience this makes the radio perfect.
Due to the growth of the internet, the web has become a growing area of focus and development for the insurance sector. TV adverts are expensive and is dominated by price comparison websites; so smaller firms find competing a very costly gamble. For things like over 50’s insurance, insurance for women the internet works well, as most people use it for insurance quotes. Although this can be very expensive, it is a better choice in many ways; as everyone that wants to compare quotes does go onto the internet in order to compare prices.
There are many different sorts of insurance services to promote:
New insurance packages are always being released. Making sure that whatever area of life adults are considering; there is normally a policy available to apply to it. Insurance is all about price; more or less exactly the same product/package but differing costs depending on the company that is selected. This is why price comparison sites are popular with consumers, is because the one product can be searched for and prices compared in order to save time and money.
All insurance companies will use more or less all forms of marketing there are. This is what make the industry different to most other businesses in the UK is that they make use of almost all forms of marketing there are, from creative and writing, brand promotion and internet marketing services.
If your business needs some marketing support (whatever kind of marketing medium) then you are best talking to a marketing agency that has experience in the insurance sector. Fill in the form to get a few quotes to compare.