B2C Telemarketing

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The UK has a range of B2C telemarketing agencies.  The trouble is finding the right agency that knows your industry sector.  

Like any price comparison website, this is where we can help you.  The internet is a big place, and finding something specific will take time.

Since most of us no longer have a landline, B2C telemarketing is commonly used to contact people of their mobile phones.  This can be a double edged sword, in that you can reach people quickly, but calling a mobile is classed as intrusive.

All you need to do is complete the form, and we will get you a few quotes for you to compare.

What Is B2C Telemarketing?

In a nutshell, it is contacting people at home, either to sell them products or services.  This could be double glazing, life insurance, gardening etc.

By contacting homeowners, certain businesses can sell products or services direct.

Business to consumer telemarketing is very important as there are many situations whereby the public will need a call from a business..  

It could be an energy company, plumbing services, heating, council offices etc. for a wide variety of reasons.  To opt out, people use the TPS.

Industry Experience

One of the key things to consider is industry experience.  Do they have experience in working in your sector?  

There are hundreds of cold calling agencies around the UK, finding the right one for your business is not easy.  It takes a different set of skill than doing B2B telemarketing.

Who Does B2C Telemarketing?

There are a wide variety of B2C telemarketing agencies in the UK to choose from, we want to help you find the right one.  

Most of these are larger call centres (as opposed to outbound telemarketing companies) that have a large number of staff taking or making calls to the public.  

Very few smaller agencies will do business to consumer calling.  It is wise to select an agency that knows the industry you are involved in.  

Whether this is double glazing, solar PV, domestic cleaning.  Finding an experienced agency should result in better conversions in your campaign.

The Benefits Of B2C Telemarketing

Here are a few core benefits of B2C telemarketing over B2B:

  • The person you are calling is the decision maker.  There are no receptionists (gatekeepers) and being passed on to other sales prospects.
  • You can offer a more personalised approach since you know who you are contacting (unlike B2B telemarketing).
  • You can sell on the same day (depending on what you are selling) rather than B2B telemarketing when decisions can take weeks or months.  There is no waiting for budgets to be approved or the prospect needing to talk to colleagues.
  • It can be more cost effective since no industry experience is necessary or specialist training.

The Need For Good Marketing Data

At the heart of any B2C telemarketing campaign is good telemarketing data.

Most telemarketing companies have their own databases, which they will most likely charge you to utilise.  The alternatives is that the agency uses a data broker to purchase data on your behalf, or for you do purchase B2C telemarketing data yourself.  You can then pass this on to the agency to work through for you.

The heart of a successful B2C telemarketing campaign is the data that is used to call against.

Using A Good CRM System

There are great CRM systems available to B2C telemarketing, coupled with linked software that can aid in telemarketing campaigns.

The world has moved quickly as far as technology is concerned.  Gone are the days of printing out a letter, taking it to the franking machine and sending a letter.  The follow up call the following week to be told that the letter was no received.

Social media can also be used to work alongside B2C telemarketing.

How Much Does Telemarketing Cost?

B2C telemarketing is carried out by privately owned businesses that need to make profit.  As such, shopping around and comparing telemarketing prices is essential.  

Most agencies operate on a day rate, however some run monthly campaigns.  None work on commission (yes, we do get asked that).

Our goal is to help your business to find the best agency, for the best price.  Just fill in the form and we will get you 5 quotes today.

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