Your brand is very important, this is why we suggest you talk with branding companies that work in the recruiting sector. Just fill in the form to get free advice and quotes from local agencies that have done branding for recruitment companies in the past.
The truth is it is very important, people (or candidates) will respond to your design and will judge how good you are by the strength of the brand. People that are looking for a job, do not want to wait a long time, they want you to move fast. This need to be communicated in your brand. Consider some of the leading brands in the industry such as Indeed and Total Jobs, strong brands that people trust.
The costs will vary from agency to agency,, it is down to the agencies rates. This is done based on their skills, their knowledge of the recruitment sector, their overheads and their profit margins. It could cost a few thousand pounds, or tens of thousands; so it is worth shopping around and getting quotes. Designers that have big offices in London will charge more, as they have higher costs. Since all agencies set their own fees, branding prices will vary considerably.
There are thousands upon thousands of branding companies in the UK. For companies in your industry it is strongly advised to select an agency with experience in the job sector. If the agency has recruitment marketing experience, they should have a stronger idea of what design ideas work in the market, and what does not. Choosing a local agency is always best as the personal touch still effects the level of service. Being able to visit the agency, meet the creative team and building a personal relationship should give a better chance of getting a strong end product.
We really do encourage getting a few design proposals from a few designers, compare costs and design ideas in order to find the best agency at the best price. Branding for recruitment companies does not have to be expensive. Just fill in the form to see.