Would Branding Help Your Holiday Business?Branding for holiday companies is very important in this busy and crowded market place. As we see the decline in the high street and the growth of online holiday websites, branding for holiday companies is essential.
Branding is all about establishing your companies image in front of your target audience. In other words, what do your customers think and feel when they see or hear your company name? With a proper branding strategy in place, you will be able to influence your audience’s perception of your brand in the way that you want.
Branding is all about emotion, what emotions are conjured up when people see your company name?
Of the hundreds of branding companies there are in the UK, not all can produce a good brand for you. Some agencies are brand new, some are well established. Some agencies will know the holiday sector, many do not.
Just fill in the form above to get free advice and quotes from branding agencies that have experience in doing marketing for holiday companies.
Branding is a unique area of marketing, as it is a stand alone area of marketing on its own, yet it encompasses other areas of marketing. Sounds confusing?
OK, let us delve into this a little further.
Have a think about some of the travel companies you may know of:
The first two you would have heard of, the last one (Disney Holidays) you may not have heard of, this is to do with branding.
We all know the Disney brand, we have all grown up with Walt Disney, the cartoons, the feature length films, you may have even visited one of the theme parks.
Branding for holiday companies is all about trust, we trust the three holiday brands, we know them, even if we have not used them, we trust them. This is what branding for holiday companies is all about, trust.
Branding for your holiday company will go across the following marketing platforms:
Continuity is a big part of the branding process, the same colours being used, the same theme tune in the radio advertising and TV adverts. The same logo on your website or marketing material.
Have a think about some of the adverts you have seen for Thomas Cook or Disney, how often does their ‘branding’ change (their website, their company logo, the colours they use)?
The main reason many holiday companies need a strong brand is for credibility. As mentioned, effective branding communicates trust.
There are a lot of companies in the holiday industry, some large and corporate, some slap dash. Some have been trading for decades and some have just started.
As customers are wary of the unknown, having a good brand, a recognisable one, they are more likely to trust you and come back with repeat business.
Established holiday brands like Tui and Thomas Cook have been around for years. Slogans like ‘don’t just book it, Thomas Cook it’ are part of a successful holiday brand.
Branding work can be very expensive, if you choose a top branding agency in London. But this does certainly not guarantee the effectiveness of the work, only the bill being high.
Design and marketing is all about great ideas and communicating a message. A student could produce a fantastic idea for a few pounds, so it is worth looking around at different agencies before making a decision.
When considering branding for holiday companies, care needs to be taken in choosing one with holiday and travel experience. If the agency has done work for companies like yours in the past, they should be better equipped to support you.
They have a track record of success. They will be a safer bet than one that has no understanding of the holiday and travel sector.
One final thought is to get a few different quotes from different companies. Get 3-4 proposals from different designers and compare branding prices.
Choosing a marketing company can be difficult as there so many in the UK to choose from.
With branding, you do not get what you pay for, the most expensive branding company in the UK does not make them the best. However it is not about getting the cheapest quote and going with that, as you would when comparing insurance companies.
The Marketing Quotes process is about trying to help you compare quotes from local branding companies that have worked in the holiday industry. Finding you the ‘right’ branding agency for your holiday business is where we sit.
Branding for holiday companies does not been to be expensive, just fill in the form to see.
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