Branding for holiday companies is very important in this busy and crowded market place. As we see the decline in the high street and the growth of online holiday websites, branding for holiday companies is essential.
The main reason companies need a strong brand is for credibility. There are a lot of companies in the holiday industry, some large and corporate, some slap dash. As customers are wary of the unknown, having a good brand, a recognisable one, they are more likely to trust you and come back with repeat business. Established holiday brands like Tui and Thomas Cook have been around for years. Slogans like ‘don’t just book it, Thomas Cook it’ are part of a successful holiday brand.
Branding work can be very expensive, if you choose a top branding agency in London. But this does certainly not guarantee the effectiveness of the work, only the bill being high. Design and marketing is all about great ideas and communicating a message. A student could produce a fantastic idea for a few pounds, so it is worth looking around at different agencies before making a decision.
When considering branding for holiday companies, care needs to be taken in choosing one with travel experience. If the agency has done work for companies like yours in the past. They have a track record of success. They will be a safer bet than one that has no understanding of the sector.
One final thought is to get a few different quotes from different companies. Get 3-4 proposals from different designers and compare ideas and prices. Branding for holiday companies does not been to be expensive, just fill in the form to see.