Branding For Universities

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Branding is in many ways the heart and soul of marketing.  

This needs to be done in a corporate and professional way.  

Let us know what you are looking for and we will get you free advice and quotes from brand development companies that have university marketing experience.

What Is Branding?

Branding for universities is all about making your institution stand out, for the right reasons.  This is all to do with your corporate ID, what sets you apart from your competitors.  

Your brand is arguably one of your companies most important assets. It gives your university an identity, makes you memorable, encourages students to come to you, supports your marketing, and brings your staff pride.

This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice.

A brand is the identity and story of your university to make it stand out from your competitors that sell similar products or services. Branding is the process of creating the brand identity of a company.

Brands are an effective way for companies to communicate their vision. A brand clarifies what a company stands for and why.

The goal of branding is to earn space in the minds of your target audience and become their preferred choice for doing business.

Creating a great brand starts at the drawing board.  

Consider the following:

  • What are your core principles and values?
  • What is your mission statement?
  • What are your communication tools?
  • What inspired you to build your university?
  • What makes your courses unique?
  • Why do you want to offer your students ?
  • What is your internal culture?
  • What is your professional sense of style?
  • What do you want to come to mind when someone hears your university name?
  • How do you want people to feel when they think of your university?
  • How do you want students to describe you?

Thinking about what courses you offer, the courses you offer it in, and what sets you apart from your competitors.  It is about communicating a message to your audience.

The world’s largest universities did not just stumble across their logo and brand identity – they were carefully crafted.  Consider some of the world’s leading universities like Oxford or Harvard, what sets them apart?

Hiring a branding agency ensures that you are best-placed to appeal to your target audience and stand out from the crowd.  They can put together a brand strategy for you.

Just fill in a few quick details and get 5 free quotes from local design agencies who are keen to work with your university.

There’s no obligation to choose any of the agencies who contact you, though we’re confident that you’ll be introduced to an agency who is right for your university.

Is Branding Needed?

All universities have a different brand, this is what makes each one different and unique to the area of the UK that they are based in. 

Your image is how potential students (and teachers) will interpret you and what you stand for. 

This will also reflect on uni life, what the courses are like and what the culture is like on campus.  

Consider our leading universities, Oxford, Cambridge, Hull (yes, that is Black Adder, but that is branding).  

You need to stand out.  You need to attract both students and lecturers.

How Much Does Branding Cost?

Branding for universities is normally dependent on the fees that the agency charges. 

All branding agencies are different and have different rates and profit margins.  

If you select an agency that has big offices and a large creative team, their design rates will be higher than a smaller design studio down the road.  

Branding prices will vary considerably, so shopping around for quotes is essential.  Branding for universities does not have to be expensive, but you do need to shop around.

Choosing A Branding Agency

Choosing a marketing company to handle the branding of your university can be a challenge.  When considering branding for universities, it is very wise to select a designer that has experience in the educational sector, and has a track record of success.  

You can have a look at their design portfolio and maybe chat to some of their clients to see what they are like and what they are like to work with.

Final Thoughts

Before deciding on who to use, it is wise to get a few proposals in, look at different creative ideas and get different prices for the work.  

Branding for universities is important, compare quotes to find the best agency at the lowest price.

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