Certainly in today’s world with the trouble that the financial sector has had in the UK and globally. Reputation and image is very important (one of the main reasons that you advertise on TV) so as to create a good image and try and repair some of the damage that 2007 brought. Leading banks like HSBC, Santander and Lloyds bank all have strong brands. Most banks use TV advertising from time to time to create brand awareness.
It can be expensive, in terms of rolling out designs to different branches. However the initial design concept can be carried out with anyone that has creative flair. All creative agencies charge different amounts, depending on their staff numbers, their overheads, their profit margins etc. It is wise to shop around and compare prices before selecting an agency to work with.
There are thousands of branding companies in the UK, selecting one really needs to be down to experience. By selecting a company that has experience in doing work in this market, they will have a better idea of what designs work and what does not. Selecting an agency that has experience of marketing for banks should ensure that the right brand is developed that will create a positive marketing image. Branding for banks needs to be carried out by a very capable agency.