Branding For Banks

Branding For BanksDoes Your Bank Need Help With Branding?

Branding for banks is an essential part of the overall marketing push.  It is about what feelings are produced by your banking name or logo.  

Striking the right chord with people at first glance is crucial, you only have one chance to make a positive first impression.

Branding is about is how one business differentiates itself from other similar products or services.

A brand helps distinguish a product or service. It includes the design, name, trademarked symbol, color scheme, or music associated with your brand.

Branding for banks is very important to compete with the leading institutions such as HSBC and RBS.  

We do advise using a branding agency that has done branding for banks in the past.

Successful brands make their target market feel comfortable purchasing a product or service. Ideally, your brand will make them want to bank from you because their perception of your banking services jibes with their beliefs or concerns.

Banks are pretty much all the same, offering the same services:

  • Personal Banking
  • Business Banking
  • Personal Loans
  • Business Loans
  • Insurance
  • Savings Schemes
  • Credit Cards
  • Mortgages
  • Investments

However branding for each bank is different, attracting each of us to using a different bank.

Just fill in the form to get free advice and quotes from creative agencies that have experience in doing work in the financial sector. 

Does Branding Matter?

Certainly in today’s world with the trouble that the financial sector has had in the UK and globally.  

Reputation and image is very important (one of the main reasons that you advertise on TV) so as to create a good image and try and repair some of the damage that 2007 brought.  

Leading banks like HSBC, Santander and Lloyds bank all have strong brands.  Most use TV advertising from time to time to create brand awareness.

How Much Would Branding Cost?

It can be expensive, in terms of rolling out designs to different branches.  However the initial design concept can be carried out with anyone that has creative flair. 

All creative agencies charge different amounts, depending on their staff numbers, their overheads, their profit margins etc.  It is wise to shop around and compare prices before selecting an agency to work with.

What Does Branding Involve?

As mentioned, branding is rather obscure in what it actually involves.

Branding for a bank needs more than anything to evoke trust, as you are trusting that you money is safe with them over another bank or building society.

Here are how a banks brand is projected:

  • The Secure Website – Most of us now use online banking, and the brand of the bank needs to come through the website.
  • The Physical Bank – These days most of us do not go into the physical bank as they have weened us away from going into the bank and trained us to do our banking online.  However the physical bank still needs to reflect the brand.
  • Banking Marketing Material – Leaflets, flyers, brochures covering a range of banking services (such as personal loans, student loans, mortgages etc.)
  • Logo – All banks have a logo, this logo needs to be carried throughout the other points above.

Choosing A Branding Agency

There are thousands of creative design companies in the UK, selecting one really needs to be down to experience. 

By selecting a company that has experience in doing work in this market, they will have a better idea of what designs work and what does not. 

Selecting an agency that has experience of marketing for banks should ensure that the right brand is developed that will create a positive marketing image. This area of design needs to be carried out by a very capable agency.

Some Questions To Consider Asking

When talking or meeting with branding agencies, here are a few questions that you can pose to them:

  • What other financial or banks have you done branding work for?
  • What makes you a better choice over your competitors?
  • Do you have any case studies we can look at, or examples of your work?
  • How do you feel our existing brand needs to adapt?

These questions will quite possibly lead onto other which should give you a good feel for if the agency is right for your bank or not.

Compare Multiple Quotes On Branding For Banks

There are hundreds of branding companies in the UK.  You cannot get quotes from them all, but how do you find the right one for your bank?

Do you go with the top agency on Google, if they are at the top of the search engines that must make them the best?

Not at all, depending on where you are in the UK, you will always get different search results as search engines deliver local results.

We can help you get a few quotes to compare, in order to get a feel for different designs and different prices for the project.  
Since branding prices vary, it is wise to compare quotes.  Just fill in the form to compare quotes on branding for banks.

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