Does Your Marketing Company Need Marketing Support?The reason that marketing for marketing companies is so important, is that there are over 35,000 marketing companies in the UK.
Standing out in such a busy market place is a challenge.
Marketing companies are often too busy doing marketing for their own customers, that they do not get time to do their own.
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Every business needs marketing, especially marketing companies.
Most marketing companies do their own marketing (be it website design or managing their own PPC campaigns), but often finding the time is difficult.
Often lacking time many marketing companies tackle their marketing out of hours, evening and weekends as marketing is a never ending task.
The most important thing a marketing agency has is their website. It has to look modern, it has to look attractive and it has to have a clear call to action.
Creating new pages via client case studies are a great way to build new content on their websites.
Creating blog posts looking at new developments in the world of marketing. The ever changing world of social media. New developments from Googles search engine algorithm. Blogs are a great way to create new content for marketing companies.
Many marketing companies utilise the power of press releases. This could be an update for the agency, a clients success or an office move.
Press releases get distributed to news websites around the world as well as Google News.
Press releases build trust as far as the search engines are concerned.
LinkedIn is a great B2B marketing platform that many marketing companies use to engage with new clients or to post short articles or videos.
The sideline benefit of posting on LinkedIn is that the search engines monitor your digital footprint which helps your organic rankings.
Most people put far too much information onto Facebook, such as what films they like, what restaurants they like, their age, location, relationship status etc.
This makes marketing on Facebook very easy as you can target your adverts to very specific demographics, which is perfect for marketing.
Most marketing companies target customers based on their location, essentially saying, we are here are we are local to you, ready to serve.
The UK has a wealth of marketing resources available.
From large marketing companies in London that work for global brands like Coca Cola and Apple.
Down to university graduates that are starting up freelance marketing companies and work with the local pet shop or Indian restaurant. Whatever size agency you are, marketing for any company is essential.
PR for marketing agencies can be very effective as it is low cost and can be focused locally.
Many are so busy looking after clients, that they find it hard to focus on themselves.
The service industry is growing more and more in the UK, as manufacturing moves more overseas.
More and more of the UK is becoming service based. The number of agencies is growing and the industry is becoming more and more competitive as agencies are bringing new ideas and cheaper costs to the table.
Many agencies have out of date websites that they say they will update once things settle down. Which is a good sign of how the industry is and how it is growing.
Lead generation for marketing companies is difficult due to the highly competitive market.
However marketing companies cannot and should not be overlooked, they are profit making companies like any other.
Creative marketing in 2011 has moved on in recent years.
Most agencies in this sector tend to work on a referral basis. The industry is quite close knit so if a client approaches an agency that is at capacity, normally the lead is passed to a friend or partner firm.
This is traditionally how marketing companies tend to market themselves however many are starting to use other tools.
Marketing for marketing companies needs to be more than just advertising on google through PPC.
As agencies find holes in their work load, many are starting to use on-line and off-line forms of advertising to get enquiries flowing.
Direct mail, e-marketing and social media marketing are very popular with agencies.
Social media in particular as sites like Facebook and Twitter are being overtaken by newer sites like Instagram, and WhatsApp.
More marketing for marketing companies is done on social media, owing to the lower costs.
Most marketing agencies have their designers, techies and owners as opposed to dedicated sales people. The reason goes back to how they normally generate new work, word of mouth.
There is no need for having a sales person (or sales team) if things are busy and work just rolls in and out naturally. The problem then is, that non sales people are doing sales jobs.
This would work in the same way as a sales person doing the job of a graphic designer, a bit of a mess.
Sales is a skill, as marketing is a skill and any specific area is in itself a skill that needs to be learned and practiced.
The best advice would be to get an expert to do the job.
If you are a web designer then you need a skilled web designer designing the sites.
If you need new business, you need a skilled sales expert generating new leads and following those leads up.
There are many lead generation companies that can help with prospecting, chasing up leads and arranging appointments. This cannot just be left to someone in house doing ad hock sales calls or e-mails.
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