PR for marketing companies is essential, as marketing companies are in such a competitive industry. Many marketing companies opt for doing PR themselves, however the time it takes means that they neglect clients. We always advise using agencies that have experience in doing PR for marketing companies.
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There are over 20,000 marketing companies in the UK, ranging from telemarketing agencies, SEO companies, digital media, sales training etc. Lead generation for marketing companies is important for them to grow. In a way, marketing for marketing companies themselves often takes a back seat.
As the marketing industry is so fiercely competitive PR is something that is very important to making one company stand out in their niche, industry and geographical location.
If marketing companies are associated to any marketing associations such as CIM then it can put a positive spin on a PR campaign.
Marketing companies look for instant results and demand a lot from media agencies. Using both online PR and offline public relations to boost their exposure and broaden their brand foothold.
PR is all about standing out in the crowd, offering something unique and different to all the other marketing companies around the UK.
Many marketing companies do recognise that public relations does take time. Sending the media message does take time and generating exposure can take months or even years.
Generally the nosier an industry is, the longer it takes to rise to the top and be recognised as a leader.
This is difficult for marketing companies; as often time is against them, certainly during times of recession results do need to be ongoing and visible progress to justify ROI.
Despite media companies being involved in the marketing sphere, many do not work in the advertising arena. They work for clients across other industry sectors (food, FMCG, automotive, defence).
There are a number of PR agencies that do work in the arena of marketing and as such; these would be the ones for firms to talk to about getting a campaign in place. For free quotes complete the form opposite.
For agencies, it is wise to shop around and compare PR costs – as all agencies set their own rates. As a price comparison website, we want to help you get the best PR agency for the best price. PR coverage for any company is essential, and does not have to be expensive.