Paid advertising for schools is a very quick way for you to get noticed on the internet.
The costs can be broken down into two parts, the cost of the advertising (which goes to the search engine) and the management cost for setting up and monitoring the campaign (which goes to the advertising company). The management cost is normally quite modest and the budget for the advertising can be whatever you want. Paid advertising prices is therefore based on the CPC (determined by the search engine) and the costs from the agency.
There are thousands of companies around the UK, ranging from freelancers working from home, up to large agencies that work with global brands. It is advised to work with someone that has a track record of working in the education industry, as they should deliver better results. If they know about marketing for schools, they should be able to more efficiently get you results quicker.
It is wise to get a few quotes and proposals in to compare before you decide on who to use. All paid media agencies set their own fees, so costs will vary considerably. Just fill in the form to get quotes and advice on PPC advertising for schools.