Telemarketing For Technology Companies

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Telemarketing for technology firms is very popular in today’s world, mainly because it generates leads quickly.  

Leads can be targeted, by focusing on your demographic you can quickly reach prospects and generate sales leads.  

Whether you are a leading brand like Microsoft, or an independent, this may be for you.

Rather than spending time on google trying to find someone, let us help.

Just fill in the form to speak with experts that understand the technology and IT market.

The Importance Of  Reaching Your Prospect

Telemarketing is a powerful marketing discipline, one that requires a specific breed of sales person.  It takes tenacity, hard work, dedication and perseverance.  

For this reason, finding sales people yourself is next to impossible.  

As we all know, good people are hard to find.  Good sales people that are driven, motivated and experienced in the technology sector are even harder to find (and also keep).  

Telemarketing for technology is in many ways, best outsourced.  This way, recruitment, PAYE, sick days are someone else’s problem.

As long as the agency has the right staff and can produce you the results you need, that is all you need to concern yourself about.

The Human Element

In the technology world, we have become increasingly digital, loosing the human touch.

Customer service is essential to customer retention, and telemarketing for technology firms brings that human touch back.

None of us like automated calling systems, where we press 1 for this, or 2 for that, only to go into a queue with calming music.

If the call is answered right away and the agent can help you, without transferring you to 2-3 departments, you will be happy.

Sadly in our digital world, we have lost the human touch that we had back in the good old days.  Bring them back.

Telemarketing Works Best Alongside Other Marketing Services

Telemarketing has never been a stand alone marketing service, but one that plays well with others.

  • E-mail Marketing works very well alongside telemarketing, for generating new prospects and also for following up on a sales call.
  • PPC advertising works well with telemarketing.  As soon as an enquiry comes through a PPC campaign a quick telemarketing call can reach the contact while they are hot and still thinking of their enquiry.
  • Social media works well with telemarketing as it marries traditional marketing with digital marketing.  Since telemarketing is a proactive form of marketing, leads can be followed up instantly..

How Much Would Telemarketing Cost?

The costs really depend on a few factors:

  • The size of the campaign (1000 calls a day, more etc.)
  • How many ‘agents’ are needed
  • How long the campaign is for
  • Which company is selected (as all have different rates and profit margins)

Most outbound telemarketing companies charge a day rate, but for large campaigns, deals are normally made on rates.  

All telemarketing agencies are privately owned, therefore set their own rates.  As a result, telemarketing prices do vary from agency to agency.

Always ask for a trial.

 If the agency can prove themselves, then you may have found the right agency to work with.  Results are all that matter.  

Telemarketing for telecoms and technology needs an experienced agency.

Choosing A Sales Parter

There are over 450 telemarketing agencies around the UK, it is advised to select one that has experience in the market, one that knows the sector and has a track record of sales successes.  

There are freelancers that work from home, small telemarketing companies employing 5-10 people, and large call centres with 100+ telemarketing agents.

Having a look at their portfolio is wise, but a site visit would be more advisable.

Getting to know the agency, seeing their offices, talking to some of the staff should give you a more realistic feel for them as an agency over what their website claims.

Choosing Good Telemarketing Data

The heart of every effective telemarketing campaign is good quality marketing data.

Telemarketing takes time, calling up technology companies, trying to reach prospects, only to find that the person you have been chasing is the wrong contact, or has left their job position.

Having up to date business data will ensure that as little time is wasted as possible.

Compare Telemarketing Prices

Telemarketing for technology firms is very popular here in the UK as it is still the quickest way to reach a prospect.  We do advise getting a few quotes from experienced agencies to compare, and get a better feel for price.  

All telemarketing companies are profit making companies, so shopping around and comparing telemarketing quotes is important.  Not to find the cheapest telemarketing agency, that is not how marketing works.  It is about finding the right telemarketing expert that can generate results for you.

Today we live in a world of price comparison and marketing for technology companies is no different. 

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