Telemarketing for technology firms is very popular in today’s world, mainly because it generates leads quickly.
Leads can be targeted, by focusing on your demographic you can quickly reach prospects and generate sales leads.
Whether you are a leading brand like Microsoft, or an independent, this may be for you.
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Telemarketing is a powerful marketing discipline, one that requires a specific breed of sales person. It takes tenacity, hard work, dedication and perseverance.
For this reason, finding sales people yourself is next to impossible.
As we all know, good people are hard to find. Good sales people that are driven, motivated and experienced in the technology sector are even harder to find (and also keep).
Telemarketing for technology is in many ways, best outsourced. This way, recruitment, PAYE, sick days are someone else’s problem.
As long as the agency has the right staff and can produce you the results you need, that is all you need to concern yourself about.
In the technology world, we have become increasingly digital, loosing the human touch.
Customer service is essential to customer retention, and telemarketing for technology firms brings that human touch back.
None of us like automated calling systems, where we press 1 for this, or 2 for that, only to go into a queue with calming music.
If the call is answered right away and the agent can help you, without transferring you to 2-3 departments, you will be happy.
Sadly in our digital world, we have lost the human touch that we had back in the good old days. Bring them back.
The costs really depend on a few factors:
Most outbound telemarketing companies charge a day rate, but for large campaigns, deals are normally made on rates.
All telemarketing agencies are privately owned, therefore set their own rates. As a result, telemarketing prices do vary from agency to agency.
Always ask for a trial.
If the agency can prove themselves, then you may have found the right agency to work with. Results are all that matter.
Telemarketing for telecoms and technology needs an experienced agency.
There are over 450 telemarketing agencies around the UK, it is advised to select one that has experience in the market, one that knows the sector and has a track record of sales successes.
There are freelancers that work from home, small telemarketing companies employing 5-10 people, and large call centres with 100+ agents.
Having a look at their portfolio is wise, but a site visit would be more advisable.
Getting to know the agency, seeing their offices, talking to some of the staff should give you a more realistic feel for them as an agency over what their website claims.
Telemarketing for technology firms is very popular here in the UK as it is still the quickest way to reach a prospect. We do advise getting a few quotes from experienced agencies to compare, and get a better feel for price.
Today we live in a world of price comparison and marketing for technology companies is no different.