As the hospitality industry is so competitive, it is necessary for you to use advertising in order to stand out in the crowd. The hotel industry historically was dominated by companies like the Holiday Inn, Hilton hotels and Travel Lodge. The online sector is most popular sector, with companies like Expedia and Booking.com offering cheap hotel rooms on the internet.
There are a number of different promotional mediums available:
Advertising prices do vary, depending on the medium that is needed. There is also the cost of the agency handling your campaign. All agencies set their own fee structure, so the same advertising campaign will vary from agency to agency. It is wise to shop around and compare costs of advertising for hotels.
There are thousands of advertising companies around the UK; it is wise for you to select one that has experience in the hotel industry. They will know how the hotel market works, how your competitors are advertising. They should be much more likely to get you better results.
The last piece of advice, is to compare a few quotes, from agencies that know this hotel sector (and have experience in getting good results). Comparing quotes from price comparison websites is popular and a great way to save money.