Your brand is an important feature, it is more than the logo, the website or the product, it is the whole image. Branding companies can help both create a brand, and also develop it.
Considering some of the top companies such as Apple, Google and BAE; they all had to work hard at their marketing. Part of this was their products but a lot of it was how the products are ‘sold’ or marketed to the market.
If you are presented with two products (whether it be a food item, a pair of jeans, or a computer) one from a well known brand (like Burger King or Adidas) and one from a company you had never heard of; most would choose the brand. It is a psychological choice we all make, to go with what we know. So how do we get to know what we know – the answer is marketing. Branding is all around us and it is mostly very subtle. Most of us if we see red and white; we think of Coca-Cola or if we hear a particular song, we think of an advert on TV that it is linked to. This is branding and is part of what the companies are targeting – getting their company and product into our subconscious.
A branding company will help to develop your marketing through a variety of media channels to build your reputation. It is not easy and could take some time to do (considering many of the top brands we know did take a long time to get to the top).
Getting it established is different for every product, whether it be a retail product, a food product or an engineering company. Brand designers will need to look at your product, look at your target market and look at the best way of getting your message out there.
Different branding companies will use different approaches based on what you do and what your market is. This is normally based around your budget and what marketing channels are available. Companies like ‘go compare’ have dominated TV advertising for the last year – so we all know them. In Africa a young boy in a small village was asked if he knew Jesus, the boy asked if it was like Coca-cola.
Depending on your product a branding company will help you get your message across to your market in the best possible way. Certain products are restricted to certain marketing channels (such as advertising restrictions on TV for smoking, marketing a defense company) however branding companies are experienced in advising.
Graphic designers around the UK can offer branding solutions and many have years of branding experience; working with top global brands and businesses.
To get some ideas and quotes simply fill in the quick quote form opposite.