For companies in the medical industry, image is important, as the health sector is a commercial one. The sector has private businesses each looking to generate a name for themselves and develop their businesses. Whether you are a drug company like Lillys, a pharmaceutical supplier, or work direct with the NHS, your image in the market is important.
Branding can be expensive for companies in this sector, as there is a lot of focus on legislation. Certainly by selecting a large creative agency to handle the project, this will add to the costs, as they have higher rates and profit margins. Smaller design companies may have the design flair without the high rates (as they have lower running costs and lower profit margins). Branding prices do vary considerably, so shopping around for quotes is essential. Branding for medical companies does not need to be expensive if you compare quotes.
When considering branding companies, it is wise to select one that has experience in doing work in the health sector. If they have successfully done design work for sector companies in the past, and have a track record of success, then they will be much more likely to produce an effective brand. By looking at their portfolio and seeing what clients they have worked for (dental clients, cosmetic surgery manufacturers for example) should reassure you that they know this market.