The retail industry in the UK is changing as the high street battles with online retail. Branding for retail companies is essential in order to remain and grow. To keep a loyal following, but also to gain more market share.
We advise you getting quotes from branding companies that do know about this industry.
Branding is very important, as the shopping industry is struggling at the moment. Buyer confidence is down and people are not spending as much due to the retail slump. How shoppers view you will effect their foot flow (if you have a real or a virtual shop) and if they will spend with you, or a competitor. The luxury goods market is performing well, so the money is out there, it is just a case of attracting the shoppers in. The high street has seen many larger brands close, companies like ToysRus and Maplin closing. Mothercare also closed 50 stores in 2018, yet Amazon hit the trillion dollar mark. Luxury goods are still selling well at Harrods. Branding for retail companies can be re-enforced by TV advertising to support brand awareness.
Branding can get very expensive, depending on the creative company that is chosen. Designers set their fees on their experience, their overheads and their profit margins. It is wise to look around and compare different branding prices. Branding for retail companies does not have to be expensive. A university student may have the design flair that is needed to create a winning retail brand, but until you look around, you will never know.
When considering agencies, we always advise talking to ones that know the industry, that have experience in the sector and have a track record of success. Selecting an agency that has experience in doing marketing for shops is important to them creating a successful brand for you. Have a look at their portfolio, if they have done work for stores like John Lewis, Primark or M&S, then you are talking to a good agency that will know how to position your brand.
It is always wise to get a few proposals from different agencies, this will allow you to get a feel for which design you like, and what prices are affordable. Branding for shops does not have to be expensive, just fill in the form to see.