Branding For Shops And Retail Companies Is EssentialYou have to get the branding of your shop and retail business right. The retail industry in the UK is changing as the high street battles with online retail.
Branding is an area of marketing, but includes a variety of marketing services.
For shops and retail companies, your brand is possibly one of the most important parts of your business. If UK consumers do not trust you, they will go to your competitors, and there are lot of your competitors on the high street.
Branding for shops and retail companies is essential in order to remain on the high street and grow your business. To keep a loyal following, but also to gain more market share.
The UK high street has changed a lot since the 1970’s and more recently since COVID shifted UK retail from high street and shopping centre to online. Buying trends shifted during lockdown as food delivery companies boomed in custom and home delivery from Amazon became common place.
For this reason the branding of your shop/retail business needs to stand out in this highly competitive industry.
We advise you getting quotes from branding agencies that do know about this industry.
As mentioned, your brand is an area of marketing, yet involves a number of different areas of marketing including:
Branding for shops is unique, as there has to be a continuity across all areas of your marketing. The logo on your bags, the design inside your shops, your logo the list goes on.
For this reason, you really do need to talk with branding companies that have experience in doing branding for shops and the retail sector.
Whether you are an independent shop, or a food chain like Greggs, your brand needs to carry trust with it.
Branding is very important, as the shopping industry is struggling at the moment. Buyer confidence is down and people are not spending as much due to the retail slump. Having a clear brand strategy is important before anything starts.
How shoppers view you will effect their foot flow (if you have a real or a virtual shop) and if they will spend with you, or a competitor.
The luxury goods market is performing well, so the money is out there, it is just a case of attracting the shoppers in.
The high street has seen many larger brands close, companies like ToysRus and Maplin closing. Mothercare also closed 50 stores in 2018, yet Amazon hit the trillion dollar mark. Luxury goods are still selling well at Harrods.
Branding for retail companies can be re-enforced by TV advertising to support brand awareness.
It can get very expensive, depending on the creative company that is chosen. Designers set their fees on their experience, their overheads and their profit margins.
It is wise to look around and compare different branding prices. However it does not have to be expensive.
A university student may have the design flair that is needed to create a winning retail brand, but until you look around, you will never know.
When considering branding agencies, we always advise talking to ones that know the industry, that have experience in the sector and have a track record of success.
Selecting an agency that has experience in doing marketing for shops is important to them creating a successful brand for you.
Have a look at their portfolio, if they have done work for stores like John Lewis, Primark or M&S, then you are talking to a good agency that will know how to position your brand.
When talking or meeting different branding companies, there will be a variety of questions you will have for them. We have put together a few questions that will get you going:
These are just a few questions that you may consider when talking to branding companies, but there will no doubt be more.
We always suggest meeting branding companies; many agencies make fantastic claims on their websites.
A meeting gives you a chance to probe and find out how true their website claims are, or if it is just marketing.
It is always wise to get a few proposals from different branding agencies for your shop or retail business. This will allow you to get a feel for which brand design you like, and what prices are affordable. Branding prices vary considerably from all agencies.
All branding companies are independent and sadly, you do not get what you pay for. The most expensive branding company in London is not necessarily the best.
We want to help you find the ‘right’ branding company for your retail business, not necessarily the cheapest.
Branding for shops does not have to be expensive, just fill in the form to see.
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