Branding for solicitors is important, as there are over 118,000 in the UK. This means that you need to stand out in the crowd. With branding for solicitors you need to have a professional brand that customers will buy into.
We suggest you talking with branding agencies that have experience in the legal sector. Just fill in the form for free advice and quotes to compare.
Solicitors need to stand out, as competition is high – so it is very important. Established brands such as Irwin Mitchell in Leeds are competing against the branding clout of Injury Lawyers4U. It shows your clients the difference between you and all the other firms. As clients will be spending a lot of money for your legal advice and work, they need to be convinced you are providing quality (this needs to be communicated through your company image). The oldest running solicitor in the UK is Thomson Snell & Passmore.
Branding for solicitors is all part of marketing for solicitors and is an important part of the marketing mix.
Branding for solicitors is all about the look and feel of the work surrounding your website, your corporate literature, your ‘shop front’.. The agency will look at your legal practice and put together a brand that will help you stand out and create an impact to your customers.
Branding for solicitors does not have to be expensive, once the design concept is done, it is a case of rolling this out to the website, the stationery, the signage etc. The main cost is the choice of the creative company itself (as all agencies set their own rates based on their skills, facilities, overheads, profit margins etc.).
There are thousands of branding agencies around the UK to choose from. However it is best to select a branding company with legal marketing experience. If they know the industry, have done work for other legal related companies before, they should have a better idea of what design concepts will work and create a response, and what will not.
One final piece of advice is to talk to a few different agencies, get a few proposals in and compare the costs before deciding on who to use. Branding for solicitors does not have to be expensive, just fill in the form to see.