Branding For Solicitors

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Branding for solicitors is important, as there are over 118,000 in the UK.  

Your brand is very important and believe it or not, your clients will decide if they want to go with you, or your competitor.

This means that you need to stand out in the crowd.  

With branding for solicitors you need to have a professional brand that customers will buy into.  This takes both design experience, but also knowing what brands, colours, slogans and adverts work for legal firms.

We suggest you  talking with branding agencies that have experience in the legal sector.  What you do not want is to get an invoice from your design agency and you just have a website and a logo.  Branding is so much more.

Just fill in the form for free advice and quotes to compare from branding agencies that have worked with solicitors and law firms.

What Is Branding

Branding is an area of marketing that encapsulates a variety of marketing channels.  Let us look at this a bit further and uncover what branding is and why it is important for your law firm.

Branding is the emotion that your customers feel when they hear your law name, look at your website, see your logo or any areas of your marketing.

Let us look at a couple of examples.  When you think of a few brands here in the UK, what do you think of?

  • Boots
  • Sony
  • McDonalds
  • Apple
  • Harrods

These are all brands we know and trust.  This is what branding is all about, trust.  The brand for your law firm needs to convey trust to your clients, whether your law firm has been trading 200 years or whether you are just starting up.

Why You Need A Strong Brand

Solicitors need to stand out, as competition in the legal sector is high, so it is very important.  

Established brands such as Irwin Mitchell in Leeds are competing against the branding clout of Injury Lawyers4U.  

It shows your clients the difference between you and all the other firms.  As clients will be spending a lot of money for your legal advice and work, they need to be convinced you are providing quality (this needs to be communicated through your company image).  

The oldest running solicitor in the UK is Thomson Snell & Passmore.

Branding for solicitors is all part of marketing for solicitors and is an important part of the marketing mix.

Whether your clients are looking for a divorce lawyer, commercial law, employment law, personal injury, they need to trust you over the many other high street lawyers.

What Is Branding All About?

Branding and brand development for solicitors is all about the look and feel of the work surrounding your website, your corporate literature, your ‘shop front’.

The agency will look at your legal practice and put together a brand that will help you stand out and create an impact to your customers.  This could be based on your history, if your practice is 250 years old, or if there is an interesting story to the beginnings?

As mentioned, branding is all about the message your marketing says, the colours you use and what your radio advert sounds like.  For this reason, using an experienced branding company is important, one that know the legal sector, what colours and designs work and what does not.

How Much Would Branding Cost?

Branding for solicitors does not have to be expensive, once the design concept is done, it is a case of rolling this out to the website, the stationery, the signage etc. 

The main cost is the choice of the creative company itself (as all agencies set their own rates based on their skills, facilities, overheads, profit margins etc.).

Branding can cost £2,000 or £20,000 depending on the agency you select.  This would include producing a logo, stationary, a website and any advertising in addition you need such as a TV advert or a radio advert.

Depending on how much marketing you need will impact the price.  Remember that all agencies set their own fees based on their overheads, staff costs and profit margins.

Choosing A Good Branding Agency

There are thousands of branding companies around the UK to choose from.  However it is best to select one with legal marketing experience. 

If they know the industry, have done work for other legal related companies before, they should have a better idea of what design concepts will work and create a response, and what will not.

We want to help you find the ‘right’ branding company for your legal firm, by comparing a few local branding firms that know the legal sector.

Compare Multiple Quotes

One final piece of advice is to talk to a few different branding agencies, get a few proposals in and compare the costs before deciding on who to use.  Since all branding agencies set their own fees, branding prices will vary considerably.

With branding, you do not get what you pay for.  The most expensive branding company in London does not make them the best.  It is about finding a branding company that you like, that your gut tells you they are OK and know their trade.

While branding can be expensive, you do not just want a website and a nice looking logo.  You want a brand that works, a brand that your prospective clients become clients because they trust you because your brand gives them confidence in you.

Branding for solicitors does not have to be expensive, just fill in the form to see.

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