PPC For Estate Agents

PPC Marketing For Estate AgentsCompare Quotes On Pay Per Click Marketing For UK Estate Agents

PPC advertising for estate agents is essential in our new world of online.

Since most people use the internet to look at houses, being found it essential.  

Regardless if you are using Rightmove or another property website, having a presence is important for your brand.  

If your estate agent needs website traffic, then talking to local pay per click agencies about PPC for estate agents is wise.  

Just fill in the form to get free quotes and advice on marketing for estate agents.

Do Estate Agents Need To Use PPC Advertising

The short answer is YES, estate agents do need PPC advertising

There is only a certain number of spaces on page 1 of search engines for keywords that you are targeting.  

‘Buying a house’, ‘selling a house’, ‘renting a house’, ‘renting an apartment’, ‘flats for sale’, ‘properties in London’, ‘properties in Manchester’ and so on.

Different estate agents from around the UK (operating locally, regionally, nationally) are all targeting similar yet different keywords, but it is highly competitive.

Property related searches are highly competitive therefore in order for estate agents to dominate the online sector; paid advertising (PPC advertising) is needed.

Competition In The Property Industry

The UK is still in recession and as such, housing and property sales are very up and down.  Some months they are normal and some months they are down.  

As such, competition is high, whether you are targeting the letting industry, apartment & flats, mid value houses or houses that are valued over £10m.  

PPC for estate agents is essential.  

All property businesses have to be competitive and over the last couple of decades, there has been a massive increase in the number of new housing agents in the UK.  However many are struggling and many closing as a result of increased competition, the market is being squeezed.

Industry Related Experience

To get onto the front of page 1 for your chosen keywords, a targeted and focused way to ensure that you are being seen all day is hard.  

Or even at certain times during the day by prospects doing web searches (local, national or regional) for their kinds of property is hard.

This can be very expensive due to the competition, and unless the paid advertising campaign is properly managed, can prove costly. However when properly set up, managed and analysed, a campaign can be very fruitful, very successful and very profitable.

Ask About Partner Websites

Paid advertising happens in two areas.  On the main search engines like Google and Yahoo.

Also on partnering website like news websites, social media platforms etc.  

Do you want your adverts to follow people.  I.E if they click on your website, your adverts will follow them for the next few days, to remind them of your brand.

A Few Helpful Tips For A Successful Campaign

  1. Set up conversion tracking.  Without conversion tracking it is almost impossible to know where your leads are coming from and hence how successful or unsuccessful each campaign is.  This makes campaigns harder to manage.
  2. Add negative keywords.  Everyone searches for local estate agents using different search terms.  If someone’s search terms are not relevant to you, you can block them triggering your ads.
  3. Find new keywords.  PPC advertising for estate agents rests on your relevant keywords triggering your adverts to appear.  There is a keyword tool that you can use that will be helpful to help you find variations on search terms.  
  4. Check the recommendations page.  Within your campaign manager there is a recommendations page that you will find helpful to improve your campaigns.
  5. Do competitor analysis.  You know who your competition is (even the big players) so you can modify your campaigns to run along with them or even better.  If you look at the Auctions Insights page, this should show you how you are comparing to them.
  6. Broad match and exact match type keywords.  Google does give you options on how to have your adverts appear, consider using the broad match with a slightly lower budget and see how this performs.

Compare Prices On PPC Advertising For Estate Agents

There are thousands of paid media agencies around the UK, selecting an agency that has done work in the past is wise.  

PPC agency costs do vary significantly, so you will need to shop around.

Experienced in property campaigns, these agencies will understand the industry.  

They will know how to set up landing pages, set up cost effective keywords and ensuring that results are properly analysed and adjusted to make them more profitable.  

However hear in mind that all paid media companies are privately owned profit making companies.  

They need to cover the costs of their staff, their offices, holidays, yachts and 20%VAT from your monthly fees.  

All agencies set their own rates, with vary considerably.  Many are Google Partner agencies, meaning that someone took and exam with Google.

PPC advertising for estate agents does not need to be expensive, just fill in the form to see.

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