PPC for electronics companies is an essential part of the overall marketing toolbox. The problem that you face is that there are lots of your competitors, and as such, being on page 1 for all targeted keywords/search phrases is very hard (to appear naturally under the organic results).
Paid adverts are what fund search engines and as such, they are very helpful in short cutting any SEO work so as to ensure that relevant visitors are coming to your electronics website. For search engines pay per click services are very profitable, with costs ranging from pence up to £30 per click.
As the UK electronics industry fades, many remaining companies are struggling to pick up any UK based work, factoring in the recession, things are hard work. Paid media is a good way to ensure that your company is visible to any electronics search that is relevant to their business 24 hours a day.
Brexit of course is playing a big roll in the health of the UK electronics industry.
The UK has thousands of PPC companies, many boasting ‘award winning services’ and ‘google qualified adwords‘ which make them very attractive. However with thousands of companies offering the same thing (and many thousands in India) how to choose the best one, the one that is going to deliver profitable results. PPC for electronics companies needs a good agency to handle the campaign. This also needs to be running alongside the SEO for the electronics business rather than the main focus.
Selecting a company with industry experience is important, one that knows about electronics marketing and has worked in the industry before.
Many companies are going for becoming a Google Partner Agency. This means that they have a member of staff (or more) sit an exam. If they pass, they get to place a ‘Google Partner Badge’ on their website. However, just because an agency is a Google Partner does not mean they are better. There are no guarantees with paid media, they are there to make profit for themselves as private companies.
Ideally choosing a company that has sector clients they are currently working for is wise.
One thing that is to be considered is using partner websites. Pay per click normally functions on the main search engines. This means that your advert follows a potential visitor across other platforms.
So, if someone clicks on your paid advert, and visits your website, they may get distracted and not enquire. It may be the end of the day, they could go for lunch or take a phone call. when that person goes onto the Daily Mail website, or Facebook, or other websites, your advert will follow them to remind them.
Caution, this can be very expensive, so you need to decide if your PPC is there to generate enquiries, or just there for brand awareness.
Shopping around and comparing quotes is important when choosing a company; some are very cheap and some very expensive. Paying a lot does not guarantee results, neither does the cheapest price mean the best deal. PPC for electronics companies does not need to be expensive.
The main thing is results, if they can get results and get 200% or 300% profit – then it is well worth it.
Bear in mind that all are in business to make profit and it is the profit they make from their campaigns that pays for cars, holidays, new houses. So it is wise to compare paid media costs in order to avoid adding to someone’s holiday fund.