As the population in the UK booms, so to does the demand for flowers, PPC for florists is essential. As more people order their flowers online, being seen is essential.
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In most towns and cities around the UK there are normally quite a few florists. You are also competing for business against supermarkets, garages and web based florists like Bunches and Interflora.
Paid search is a great way to get instant geographical exposure to a very targeted audience. By selecting specific keywords in a geographical area, your website should appear to a targeted audience.
PPC for florists can get very expensive, however if it is set up right and managed right, it can be very effective.
The danger is that adverts appear to the wrong people. Which means that the wrong sort of people could click on the links costing a lot of money over time.
The cost is split in two, the cost of the advertising (which is paid to search engines) and the cost of the management and set up (which is paid to the agency). Let us help you compare PPC advertising costs.
When considering which agency to help with a campaign, it is wise to select one that has done PPC for florists in the past.
They will have a better idea of what is needed and should achieve quicker results. If they know about marketing for florists, they should be able to deliver you better results quicker.
When looking at PPC for florists, it is good to get multiple quotes. As all agencies set their own fees, the management costs will vary considerably.