PPC for sports companies and sports brands is important, mainly as most people use the internet.
Not just for buying sports products, but also in terms of branding. Sports brand such as Nike exist because of their marketing.
Having a strong online presence is important for your sports brand. Being found online is important, not necessarily for selling sports products, but for brand awareness.
PPC is a great way to ensure your sports brand is visible on page 1 24hrs a day.
Just fill in the form to talk to local PPC agencies that have experience working with sports and fitness companies.
Pay per click marketing is a very effective way for any sports brand to appear on page one of web searches.
However PPC for sports brands is very different to other markets, as sports companies are not using PPC to sell their products as such. PPC is used mainly for brand awareness since sports products are sold through other channels such as in sports shops, on platforms like Amazon etc.
PPC is relatively low in cost compared to other forms of marketing. Prime web coverage can be achieved at any time of the day in any area of the UK where the customers are based with tailored landing pages.
Depending on the actual keyword being sponsored, this will bring different prices. ‘Ladies trainers’ will possibly be quite high in cost, since it is quite a popular search term. ‘Canoeing lessons’ may well cost less, since less people will be searching for canoeing lessons over ladies trainers.
Pay per click marketing can be quite low in cost, it is really down to two factors (the cost to the search engine for the clicks, and the management cost to the PPC company each month).
You can set your daily budget for adverts to appear and then put a cap on it once the budget is reached keeping control of the PPC prices.
It is well worth looking at agencies that have sports marketing experience. If they have experience in this industry, they are much more likely to get quicker results as they know what they are doing.
Just because an agency is a ‘Google Approved Partner’ does not mean they can generate you results. It is experience that will be more likely to give you results.
Freelance PPC ‘experts’ will charge a lot less than an established agency, but do they have the resources to support your sports brand?
If you are a new sports company, then using a freelancer to get you started is possibly a wise choice, as the monthly management costs will be much less than an agency.
PPC advertising for sports brands does need to have a few unique things to consider along with some of the basics:
What landing page is your advert going to? If you have multiple sports products (tennis. rackets, trainers, sports dinks bottles, wrist bands, bikes etc.) you will need multiple campaigns pointing to lots of different landing pages.
You cannot just direct all adverts to your home page and hope people will navigate your website.
What times of day do people search for your sports products? Generally PPC for sports companies does not need to run 24hrs a day, but should run 7 days a week. Most people search for sports products 7 days a week over other industries that may not cover weekends.
We do encourage companies to get a few quotes and proposals to compare, so as to get a good feel for their experience and prices.
We live in a world of price comparison, a pair of mens trainers form Reebok will vary from a pair from Adidas. Equally, a PPC company in Torquay will charge differently from a PPC company in London.
We do advise shopping around to compare PPC agency monthly costs.
If you are interested in comparing quotes on PPC for sports companies, just fill in the form.