The UK has a very wide and diverse field of accountancy expertise, the 4 large accountants:
Their headquarters are in the USA, UK and the Netherlands, and branches all over the world. There are thousands or smaller accountants in the UK, ranging from freelancers who work from home, to small, medium and larger accounting practices. The Institute Of Chartered accountants has over 128,000 members, so there are a lot of you around. The Institute of Chartered Accountants in England and Wales was formed in 1880 as an official body to overcome fragmentation.
Freelance accountants tend not use the media, or undertake much in the way of marketing, other than having a website. They tend to work on recommendations and only for a handful of local businesses for friends. Small, medium and larger accountancy practices may well use PR agencies to help with a range of areas:
Generally the larger the accountancy practice, the more the need for PR support.
The problem that many accountants face is finding an agency that knows the accountancy industry. As there are so many PR firms around the UK, finding one that has a background in the finance industry can be difficult. The accountancy sector is unique and a knowledge of this industry is different to a firm having knowledge of, for example, the medical sector. For PR agencies to have a background in marketing for accountants is important, in order to get a good return on investment and to target the right media. It is wise to have a look at the agency’s client portfolio; have they worked with clients like you before? Do they know about PR for Accountants?
Cost is always a factor with marketing. All PR agencies are independent companies that set their own fees, therefore taking advice about a campaign at the outset, and comparing PR prices is important in order to avoid overpaying or wasting time. Compare quotes from 5 PR agencies today, PR agencies that offer PR for accountants. As a price comparison website, we want to help you find the best PR agency for the lowest price. PR for accountants can be very effective, and does not need to be expensive.
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