The chocolate and confectionary industry in the UK is booming, as such, competition is growing quickly. Telemarketing for chocolate companies is becoming very popular, both in the domestic and the business sectors. There are currently around 450 telemarketing companies in the UK, finding the right one for your chocolate company may be hard. That is where we come in.
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The UK has a wide number of sweets companies, chocolate manufacturers, suppliers and retailers. Almost all of these types of companies would need to make use of it, both inbound and outbound calling. Telemarketing is used by almost all of the key chocolate companies, for a wide variety of purposes,
The main companies that dominate the UK chocolate industry would be as follows:
All of these companies would use telemarketing for things such as help lines, support, complaints and any competitions. Lead generation can even be used by chocolate companies, finding corporate clients and working with global brands.
Campaigns do require a level of personnel; due to the number of people around the UK that eat sweets, agencies do need a lot of resource available.
There could be hundreds of phone calls each day, so companies would need to have a large number of agents available in order to take the volume of calls available.
Having experience of the sweets sector is also helpful, not necessarily in eating it, but in terms of the products and manufacturing methods.
There are hundreds of agencies around the UK and all charge differently for their services. It is advised for confectionary businesses to shop around and compare prices in order to find the best agency for the best price. Telemarketing prices do tend to vary quite considerably. The reason is that all telemarketing companies are privately owned, and therefore set their own fees.
Considering that recession is still playing its tune, all companies do need to be careful in their spend on call handling by comparing quotes. Price comparison websites are used for many areas, and can be used to compare telemarketing prices also.