Telemarketing for training companies is becoming very popular, not only for generating new business, but for brand marketing, lead nurturing and customer relations.
However, the UK has over 450 agencies, so finding one that has knowledge of the training sector. One that has skilled staff in talking about training requirements may be hard to find.
The areas that telemarketing can be used are wide and diverse spanning a wide range of business and market sectors:
The fields are diverse and the sector is a competitive and growing one. As new companies enter the industry (from experienced people that have decided to go it alone and start up their own companies).
The main thing you will use telemarketing for is lead generation. Due to the growing and competitive nature of the sector the need for aggressive and proactive marketing.
You are looking for results, for sales enquiries and sales leads. You could provide the data of the prospects you wish to be targeted (based on their sector of expertise and focus) or the data can be purchased from a list supplier.
Shopping around and comparing telemarketing prices is wise – as all companies set their own fees.
The ideal for any company would be to work on a payment on results basis; so for every sales enquiry/sales lead that is generated, the company pays a commission.
However there are no companies that work on this basis, a few do offer a pay per meeting service.
All agencies work differently, and all charge differently.
It is advised for you to work with a company that has experience of calling for the sector, that way they should achieve quicker results.
With the wide variety of agencies around, it is a good idea to compare quotes and shop around.
Remember they are all private companies and are in business to make profit.