Transport Marketing

With hundreds of marketing companies in the UK, finding one for your transport company can be tricky.  We always advise talking to marketing agencies that know about transport marketing, Just fill in the form opposite to get free advice and quotes from local experts.

The UK Transport And Logistics Sector

The transport sector in the UK is huge.  Just look at our roads any time of the day and you will see that transport is a 24 hour operation.
Transport Marketing
The transport industry can be broken down to the following areas:
  • Road haulage
  • Cold goods haulage
  • Rail haulage
  • Air freight / Aviation
  • Taxis
  • Rail & Underground
  • Coach and bus hire
  • Trams (in Manchester)
Transport marketing is needed, whether you are Virgin rail or Eddie Stobart. The transport industry can be broken down to the following areas:

Air Transport

The air transport sector would include the transportation of goods and people around the UK.  Airfreight companies are global bringing overseas goods into the UK. Airfreight companies tend to market themselves via traditional means on the whole.  As they are targeting specific niche markets within the B2B industry.  All air freight companies have websites.  They know who their customers are (as they are the main manufacturers and food producers) so there is a lot of network marketing involved in the sales process.

Road Transport

Since the 1960’s the UK has moved most of it’s goods distribution from the rail onto the roads.  This has provided road haulage companies with a great deal of business.  Road haulage companies are numerous. They range from the well known brands (such as Eddie Stobart) down to smaller road haulage companies that perhaps have one or two trucks. The pressure is mounding on road transport companies due to rising fuel costs.  It is becoming more and more expensive (and bad for the environment) to send goods via road. Road haulage companies tend to market themselves via direct marketing. Through contacting clients directly and then pushing for a distribution contract.  They can pick up one off jobs or on-going contracts work millions.  Very little transport marketing is via the internet.  Transport marketing it is more direct as they are only targeting specific businesses for contracts.

Rail Transport

The rail transport sector has suffered as more goods have moved off of the railways and onto the roads.  However many rail companies still operate in moving goods, aggregates, building materials and plant machinery around the UK. Most rail transport is for customers rather than freight.  Marketing for transport companies encompasses the rail various networks. Rail companies use a variety of transport marketing tools to market their services. This includes web advertising, TV advertising, billboard advertising and advertising within their stations.

Buses

Buses and coach companies tend to use a variety of methods to increase brand awareness and draw in new users.  The main form that is used is on the actual buses/coaches themselves – as they act as an advert in themselves.  Most bus companies around the UK have their own websites and do use the internet to market themselves.  However this sector tends to be more visual so they rely on being approached direct by passes by. Taxis and trams (within a few cities in the UK) again rely mainly on being seen as they are providing services.  As most customers will use their services on the spur of the moment, it is a case of being in the right place at the right time (as opposed to sending a targeted message and creating brand awareness).  Marketing for taxi companies is a very large sector and there are many specialist marketing agencies that can offer this. Around the UK there are a lot of different marketing companies that handle the campaigns for transport companies (from PR campaigns, to website design and development, to lead generation) and they are happy to help to develop a targeted program.

Further PR Articles

More
Contact Us
In Touch
Newsletter
© 2019 Marketing Quotes All rights reserved.
  • We will use the data you submit to fulfil your request. Privacy Policy.