Branding For Logistics Companies

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The logistics industry in the UK is broad and diverse, therefore branding for logistics companies is essential.  

As we see the logistics industry grow, the need to stand out in the crowd is becoming more important.

With hundreds of branding companies around the UK to choose from, where do you start?  Do you go with a freelancer that works from home, or maybe a branding company down the road?  What about an award winning branding company in London?

To find branding companies on the internet is easy, but which one should you talk with, are they all the same, is there really any difference between one branding company and the other?

For free advice and quotes from branding companies that have experience in logistics and transport marketing, just fill in the form opposite.

What Is Branding All About

Branding is an area of marketing that involves a variety of marketing channels.

Let’s look at this a little closer.

Consider some of the main players in the logistics industry:

  • FedEx
  • DHL
  • Maersk

What do you think of when you see these companies names?

Probably that you know of them because they have been around a long time.

Fedex started up in 1971, DHL in 1969 & Maersk in 1904, so all have been running a long time, and we see their names daily.

This is branding, the fact that we know them and trust them over a startup logistics company.  So how can a startup logistics company generate trust?

This comes down to how your brand is positioned, what your logo looks like, what your website looks like and what your general marketing and advertising says about you.  This is all branding, combined marketing working together.

The main thing with branding for logistics companies is consistency in the brand.  

Is there a story behind your logistics company?  Was it founded by two brothers, or two friends?  Was it started up at home or in a rented office?  The story of your early beginnings can be woven into your logo or the colours you decide to go with.

If your logistics company is well established already and wants to re-brand, again, what is your story?

Is Branding Necessary?

Your brand is what sets you apart from your competition.  The logistics industry incorporates transport, packaging, storage, distribution, containerisation to name but a few.  

Companies at the top would include DHL, Fedex, Schneider and TNT, all with strong brands.  

Brand development for logistics companies needs to be competitive against these leading global brands.  

Branding and public relations for logistics companies work hand in hand as the media helps sculpt the brand.

You need to stand out for the right reasons, and this can be achieved by your branding and what your history says about you.

How Much Does Branding Cost?

The cost of branding and brand development work does not have to be very expensive, unless you choose to use an expensive branding company in London.  The brand is only as good as the designer you choose. 

Some branding companies in the UK will charge as little as £2,000 for a branding package, but is paying such a low price really going to give you a strong brand.

Top branding companies in London will charge you up to £20,000 for their expert designers to create you a brand.  However will paying more deliver you what you truly need?

A great design idea could come from a university student as well as an expensive agency, so it is worth shopping around.  Branding does link in to SEO for logistics companies, appearing high on the search engines shows you to be relevant.

It is all about finding you the ‘right’ branding company for your logistics business, one that understands your message and can weave that into your marketing in a subtle yet creative way.

Choosing A Branding Agency

When considering brand companies around the UK, it is wise to select one that has experience of doing work in the logistics industry.  You are more likely to get a better response from your customers as the will respond better to your new design.  

It may well be a good idea to visit the agency.  This way you can chat about their experience, find out what clients in the logistics industry they have worked with.  

Many design companies make wild claims on their websites ‘we are the UK’s top branding company as featured in National Designer’.  A visit gives you a chance to see if these claims are true, or if it is just marketing hype.

Also when you visit someone, a personal relationship is formed.  You are no longer a number that they invoice at the ed of the month.

Compare Multiple Quotes

Compare quotes from a few different design agencies and get a few different proposals in.  As a price comparison website, we do suggest comparing quotes.  

Since all branding companies set their own rates, it is wise to shop around and get quotes.

With branding and marketing, you do not get what you pay for as you would hope.  The most expensive branding company is not going to be the best.  However comparing quotes to find the cheapest agency is not what it is about, it is about finding you the right agency for your logistics business.

As all branding companies set their own fees, branding prices will vary considerably.  Branding for logistics companies does not have to be expensive, just fill in the form to see.

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